Institutional distance and the internationalization process: The case of mobile operators

Pogrebnyakov, Nicolai; Maitland, Carleen

doi:10.1016/j.intman.2010.12.003

Cited by 58 publications

(36 citation statements)

References 52 publications

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“…While the three pillars have been clearly distinguished theoretically, in practice researchers may combine some of them, particularly the normative and the cognitive-cultural ones, or omit one of them altogether (Pogrebnyakov and Maitland 2011). Institutional distance has also to a large degree incorporated and superseded the popular liability of foreignness framework, which postulates that new entrants into a market are disadvantaged compared to similar local players due to their unfamiliarity with the local environment (Denk et al 2012).…”

Section: Distance-dependent Explanations Of Internationalizationmentioning

confidence: 99%

“…The regulatory component of institutional distance was calculated from the World Bank's Worldwide Governance Indicators (World Bank 2016), Government Effectiveness component, which reflects country regulations (Kirkpatrick et al 2006). The cognitive-cultural component of institutional distance was calculated using data on languages and religious affiliation (Pogrebnyakov and Maitland 2011;De Groot et al 2004). Other techniques, such as Hofstede's (1980) cultural dimensions, do not provide sufficient coverage for the countries in this dataset.…”

Section: Datamentioning

confidence: 99%

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A Cost-Based Explanation of Gradual, Regional Internationalization of Multinationals on Social Networking Sites

Pogrebnyakov

2016

Manag Int Rev

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This paper examines firm internationalization on social networking sites (SNS). It systematically examines costs faced by an internationalizing firm and how firms react to these costs according to ''distance-dependent'' (gradual and regional) and ''distance-invariant'' (born-global) explanations of internationalization. Data on 5827 country pages of 240 multinational firms on Facebook, the most popular SNS today, is used. Creating a foreign country-specific Facebook page is considered the SNS equivalent of opening a physical subsidiary in that country. The data show that multinationals exhibit internationalization behavior described by distance-dependent explanations, rather than the distance-invariant view, despite seemingly lower internationalization costs. Specifically, firms start internationalizing to institutionally closer countries, and gradually expand to more institutionally distant countries. They also tend to internationalize within their home region. The results point to the relevance of distance-dependent explanations of internationalization even in a seemingly low-friction environment of SNS, and the importance of explicitly accounting for internationalization costs in studies of cross-border expansion.

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Section: Distance-dependent Explanations Of Internationalizationmentioning

confidence: 99%

Section: Datamentioning

confidence: 99%

A Cost-Based Explanation of Gradual, Regional Internationalization of Multinationals on Social Networking Sites

Pogrebnyakov

2016

Manag Int Rev

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“…Institutional distance was also found to be a significant factor when businesses chose a host country for internationalization. In general, evidence support the fact that companies tend to choose host countries for foreign entry which exhibit smaller institutional distance vs. countries which exhibit larger institutional distance [15] [16].…”

Section: The Uppsala Internationalization Modelmentioning

confidence: 82%

Challenges of the Challengers: An Insight into the Internationalization Pathway of Croatian Digital Agencies

Drašković¹,

Marković²,

Hruškar³

2017

DAAAM Proceedings

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Development of internet-based technologies provided companies with an ideal infrastructure for rapid internationalization. The internet era facilitated the emergence of a new type of companies that rapidly develop global presence through the utilisation of various internet-based technologies. According to the traditional internationalization theories, the process of internationalization requires vast amounts of funds, significant time, competent international workforce and network support by suppliers. The so cold born global companies rely far less on these elements (prerequisites). For them, the development of internet infrastructure and the overall market penetration of internet are much more essential. Their process of internationalization (or globalization) is usually rapid, without any preceding longterm domestic or internationalization phase. This paper analyses theoretical framework behind the born global companies' internationalization process in order to shed some light on the recent developments among Croatian digital agencies and their internationalization pathways. Although born global companies are challenging traditional theories, there exists a scope for potential complementarity between these essentially opposite pathways of internationalization.

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“…As part of this, the time at which operators enter a particular market has also been examined (see, for instance, Sung, 2014;Whalley and Curwen, 2012b), as has the organisational structures through which internationalisation is undertaken (see, for example, Luiz and Stephan, 2012;Sutherland, 2014;Curwen, 2012b, 2013). How the structure of markets influences internationalisation and the success of operators has also been addressed (see, for example, Pogrebynakov and Maitland, 2011;Sarkar et al, 1999).…”

Section: Measuring Internationalisationmentioning

confidence: 99%

Restructuring among mobile service providers: a ten-year perspective

Curwen¹,

Whalley²

2014

Mobile Telecommunications Networks

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Institutional distance and the internationalization process: The case of mobile operators

Cited by 58 publications

References 52 publications

A Cost-Based Explanation of Gradual, Regional Internationalization of Multinationals on Social Networking Sites

A Cost-Based Explanation of Gradual, Regional Internationalization of Multinationals on Social Networking Sites

Challenges of the Challengers: An Insight into the Internationalization Pathway of Croatian Digital Agencies

Restructuring among mobile service providers: a ten-year perspective

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