Abstract:This research examines the adoption of an innovative hijab design for urban Muslim women that is both fashionable and is easy to wear. Participants were 20 young urban hijabistas (M=27) with expertise in fashion design. The data were collected in May 2017, via social media (Facebook). This study used descriptive statistics to analyze six aspects of five hijab designs: style, structures, details, materials, fashionable, and wearables. The result shows that wearable or easy to wear is the best variables in this … Show more
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