Instagram as an exhibition space: reflections on digital remediation in the time of COVID-19

O’Hagan, Lauren Alex

doi:10.1080/09647775.2021.2001362

Cited by 14 publications

(9 citation statements)

References 29 publications

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“…Badin (2021) assesses the situation in Romania, noting the effective alteration of the performing arts marketing mix in order to focus on social media platforms to engage audiences. O'Hagan (2021) undertakes a case study on UK digital exhibitions in response to COVID-19 through the platform of Instagram which failed to replace physical exhibitions but complemented them by attracting new audiences. Tranta et al (2021) find that in Greece, many museums have increased their online activities especially focussing on young people.…”

Section: Resultsmentioning

confidence: 99%

Arts marketing during COVID-19: a critical review and theoretical integration

Fillis

Lehman²,

Rentschler³

et al. 2022

AAM

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PurposeThis paper aims to provide clarity on arts marketing during COVID-19 by undertaking a critical review and theoretical integration of published cultural and creative industries (CCIs) data on the pandemic.Design/methodology/approachThe study draws on the findings from a content analysis of published refereed journal articles and research reports, between 2020 and 2022.FindingsThis study clarifies how scholars in the arts marketing field have examined the concept and identified core dimensions. It also brings together these conceptual categories into an integrative multilevel framework of relevance for arts marketing during COVID-19. The framework outlines interconnected processes as well as dualities, such as digitisation, monetisation and sustainability of the CCIs and poses a future centred on entrepreneurial actions.Originality/valueThe originality of the paper is that it provides clear-cut evidence for new frontiers for research in the field during a period of discontinuous change due to COVID-19, through a literature review that has not been undertaken previously. It links the need to be entrepreneurial as a means for the CCIs to survive and thrive during and after a global crisis.

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Section: Resultsmentioning

confidence: 99%

Arts marketing during COVID-19: a critical review and theoretical integration

Fillis

Lehman²,

Rentschler³

et al. 2022

AAM

View full text Add to dashboard Cite

show abstract

“…In recent years, several studies have analyzed the user's relationship between the institution's physical headquarters and its digital platforms (Vassilakis et al, 2017;O'Hagan, 2021;Campbell et al, 2022). As they remain outside of institutional control, mobile devices have been considered the drivers of a certain user autonomy, allowing them to select parts of the visit, upload them to social channels and create individual narratives from their own personal experience (Weilenmann et al, 2013).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Instagram as a participatory tool: A comparative analysis of six Spanish museums

Moro

Sánchez-Mesa-Mar´tínez

2023

Communication & Society

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Digital media is usually understood as a tool that helps the social and participatory ideal of museums and cultural institutions to materialize. This ideal has its roots in the reflections that, since the 1980s, new museology and critical museology movements have developed around the renewal of cultural organizations: a transformation that places the visitor at the center of the institution, revises their stories about its collections and invites institutions to be more participative with the public. Seeking to identify the characteristics that these theories adopt in practice, this article investigates the forms of participation implemented on Instagram by six Spanish cultural institutions: Museo Nacional del Prado Museum, Museo Nacional Thyssen-Bornemisza, Museo Nacional Reina Sofía, Museo Guggenheim Bilbao, Museo de Arte Contemporáneo de Barcelona (MACBA) and Centro de Cultura Contemporánea de Barcelona (CCCB). By way of a content analysis of their publications over the span of 6 months, patterns and trends have been identified within the communication strategies of these organizations. The results indicate a clear predominance of minimalist participatory forms (those oriented towards access to practical information and the discovery of collections) over maximalist modalities related to collaboration or co-creation. In general terms, there is also a considerable presence of audiovisual formats in the publications analyzed, showing the great capacity of these institutions to adapt to the latest changes in Instagram.

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“…i tę pozytywną, i negatywną. Wśród nich można wymienić: obok "polubień" także wyrazy antypatii, liczbę kliknięć, tagów, wzmianek, rekomendacji, pobrań, a nawet częstotliwość najechania kursorem (Khan, 2015;O'Hagan, 2021).…”

Section: Tło Teoretyczneunclassified

Frekwencja online – jak ją monitorować? Dotychczasowe praktyki publicznych muzeów w Polsce

Pluszyńska

2022

Zarz. Mediami

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Monitoring of Online Audience. Previous Practices of Public Museums in Poland A crisis situation – which the COVID-19 pandemic undoubtedly is – becomes an opportunity to shift the perspective and propose or even enforce new management solutions. The intensification of museum activities in the virtual world forces the need to ask again questions about audience segmentation, motivation and interaction (Noehrer et al. 2021). Although public cultural institutions (including museums) see the need for conducting audience research, in practice, they focus on counting attendance (Ćwikła et al. 2020). In addition, they are focusing on recipients visiting the buildings of the institution. Therefore, this article aims to answer the question of whether public museums in Poland monitor attendance during online events, on social media and on the website, and if so, what data are taken into account? Based on the interviews and questionnaires, I also tried to find out what are the difficulties in counting audience online. Finally, I make recommendations, including the need to create a measurement system in which different weights will be assigned to different types of audience engagement, including “active” indicators.

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Instagram as an exhibition space: reflections on digital remediation in the time of COVID-19

Cited by 14 publications

References 29 publications

Arts marketing during COVID-19: a critical review and theoretical integration

Arts marketing during COVID-19: a critical review and theoretical integration

Instagram as a participatory tool: A comparative analysis of six Spanish museums

Frekwencja online – jak ją monitorować? Dotychczasowe praktyki publicznych muzeów w Polsce

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