“…Emergent themes generated from common patterns in the data corpus are shown in Table 1. The uncertain return on investment (Hays et al, 2013), (Chang, Chou, Wu, & Wu, 2018), (Sabraz & Mubarak, 2015), (Park & Oh, 2012), (Satghare & Sawant, 2018), (Canovi & Pucciarelli, 2019), (Rizk, Rifai, & Jabr, 2018), (Hudson & Thal, 2013), (Todua, 2018) Lack of credibility and reliability as a source of information (Katsoni, 2014), (Sahin & Sengün, 2015), (Latorre-Martinez, Iniguez-Berrozpe, & Plumed-Lasarte, 2014), (Todua, 2018), (Hays et al, 2013), (Chang et al, 2018), (Albăstroiu & Felea, 2014), (Canovi & Pucciarelli, 2019), (Ge, 2019), (Henche, 2018), (Asuncion & Cepeda, 2019), (Khuong & Huong, 2016) Lack of technological knowledge (Howison et al, 2015), (Hays et al, 2013), (Rambe, 2017), (Mhizha, Nyaruwata, Munyanyiwa, & Mandebvu, 2015), (Sabraz & Mubarak, 2015) , (Matikiti et al, 2018), (Rizk et al, 2018), (Oji, Iwu, & Haydam, 2017), (Todua, 2018), (Khuong & Huong, 2016) Issuers around developing social media presence (Howison et al, 2015), (Sabraz & Mubarak, 2015), (Trihas, Perakakis, Venitourakis, Mastorakis, & Kopanakis, 2013), (Satghare & Sawant, 2018),…”