Insights into Online Reviews of Hotel Service Attributes: A Cross-National Study of Selected Countries in Africa

Ukpabi, Dandison C.; Olaleye, Sunday Adewale; Mogaji, Emmanuel; Karjaluoto, Heikki

doi:10.1007/978-3-319-72923-7_19

Cited by 12 publications

(14 citation statements)

References 27 publications

(35 reference statements)

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“…There are many studies on the important role ICT plays in an economy (Evans, 2018b; Evans, 2018c; Wang, 1999). While studies such as Bethapudi (2013) have argued that ICT plays a major role in tourism development and has become an inevitable contributor to tourism industry expansion, most analyses in the literature have largely ignored the important link between ICT and tourism, exceptions being Ankomah and Larson (2018), Firoiu and Croitoru (2013), Ma et al (2003), and Ukpabi et al (2018). Ma et al (2003) examined how ICT and the Internet have gradually changed the tourism industry in China, the impact of those changes, and where the changes are leading China’s tourism industry.…”

Section: Theory and Literature Reviewmentioning

confidence: 99%

“…ICT presents huge opportunities for growing and strengthening Africa’s tourism development (Adukaite and Cantoni, 2016; Adukaite et al, 2016; Ankomah and Larson, 2018; Booyens and Rogerson, 2016; Ukpabi et al, 2018) by “enabling direct promotion and commercialization of local tourism offerings in international markets, reducing dependence on big foreign intermediaries” (Petti and Passiante, 2009: 46). Tourism destinations are able to increase online presence via the Internet and become competitive in the global tourism market through off-line connectivity that offers the requisite tools and applications to undertake effective tourism management through collaboration, clustering, and links with private and public tourism and tourism-related actors.…”

Section: Introductionmentioning

confidence: 99%

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ICT, infrastructure, and tourism development in Africa

2019

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This study examines the relationship between information and communication technology (ICT), infrastructure, and tourism development in Africa between 1996 and 2016 using a dynamic panel gravity model. Our findings show that ICT and infrastructure have a positive, statistically significant relationship with tourism development; as ICT and infrastructure increase, the level of tourist arrivals also increases. This study also identifies relevant factors including bilateral real exchange rate and gross domestic product per capita of the origin countries, suggesting a major role for the variables measured in the region of origin and for those that serve as a comparison between origin and destination. The effect of distance is statistically significant and negative: countries farthest from the origin countries generate less tourism demand, given the higher transportation costs. Repeat tourism (or habit persistence) and natural resources show a significant and positive effect on tourism development. Overall, the empirical results provide evidence that ICT and infrastructural development have opened huge opportunities for growing and strengthening tourism in Africa.

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Section: Theory and Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

ICT, infrastructure, and tourism development in Africa

2019

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“…In addition to the qualitative analysis conducted on the data extracted from Twitter, this study also used Microsoft Excel 2016 for descriptive statistics of following, followers, ratio, number of tweets, months used on Twitter and tweets per month based on two groups and chi-square test. The analysis technique adopted was inferred from the studies of Ukpabi, Olaleye, Mogaji, and Karjaluoto (2018) and Ryan, De Jong, and Wagner (2019).…”

Section: Methodsmentioning

confidence: 99%

Recruit, Retain and Report: UK Universities’ Strategic Communication with Stakeholders on Twitter

Mogaji¹,

Watat²,

Olaleye³

et al. 2021

Strategic Corporate Communication in the Digital Age

Self Cite

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Like many other organisations, universities are using social media to engage with their stakeholders as they have varying interests and commitments. The chapter focuses on strategic communication and stakeholder engagement by UK universities on Twitter. It presents a descriptive study about their engagement on Twitter in terms of their followers, number of tweets, et cetera. In addition, it analyses the tweets' content to identify British universities' communication strategies. Hence, the results revealed a thematic model in the form of an interrelated conceptual theory that comprises three strands of communication: (i) recruiting prospective students, (ii) retaining present students and staff, and (iii) reporting activities and media coverage. This contribution presents implications for university marketing communications managers who are involved in student recruitment and/or in managing relationships with stakeholders.

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“…Similarly, in the context of Africa considering countries from distinctive regions (Nigeria, Kenya, South Africa, Ghana and Egypt), Ukpabi et al, [50] reported a cross-national study on consumers' perception and reviews on hotel service. In a highcontext culture like Africa, interpersonal relationship are important to social cohesion regarding staff relational services.…”

Section: Politeness In Multiple Culturesmentioning

confidence: 99%

Cultural Politeness: Developing a Multiple Perspectives Paradigm in Marketing Communication

Mohamad¹,

Widodo²,

Alarifi³

et al. 2021

Advances in Social Science, Education and Humanities Research

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This study aims to explore the roles of cultural politeness, a concept integrating intellect and moral values to shape the marketing communication behaviour and ethics from multiple cultural perspectives. This conceptual paper investigating how contemporary marketing communication practices are affected and manifested by existing knowledge of cultural politeness. The influence of cultural politeness can still be found in the contemporary business settings although its origins can be traced back to various civilization. For instance, marketing communication ethics in developing of promotion, advertising and branding content are related to the politeness behaviour. This study examined cultural concepts that are largely overlooked in the marketing literature in analysing cultural politeness in marketing communication from perspectives of western, African and Asian cultures. Although, the marketing communication is growing rapidly in business activities, only little scholarly attention has attempted to explore the cultural foundations and underpinnings that influence and shape marketing practices. Cultural politeness can serve as a potential catalyst for some desirable and particular practices of marketing communication including the great importance in giving social relations priority over work performance.

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Insights into Online Reviews of Hotel Service Attributes: A Cross-National Study of Selected Countries in Africa

Cited by 12 publications

References 27 publications

ICT, infrastructure, and tourism development in Africa

ICT, infrastructure, and tourism development in Africa

Recruit, Retain and Report: UK Universities’ Strategic Communication with Stakeholders on Twitter

Cultural Politeness: Developing a Multiple Perspectives Paradigm in Marketing Communication

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