“…Three exemplar cases are briefly presented: (i) the intramolecular proton transfer mechanism in oxybenzone, which facilitates photoprotection, is broken when sodium cations are present; 22,23 (ii) relaxation to the electronic ground state of cinnamates is impeded by internal conversion to an optically dark state when in vacuum, but is facilitated when in water due to reverse ordering of the electronic states; 23,24 and (iii) recent work examining the impact of depositing such photoprotective molecules on surfaces mimicking skin have shown some variability to their photodynamics depending on surface. 25–27…”