The Lega Nord (LN – Northern League) has undergone a profound process of transformation since 2013, byreplacing its historical regionalist populism with a new state-wide populist radical right outlook. However,very little is known about how such transformation impacted its organizational model, particularly the masspartyfeatures that characterized it under its founding leader, Umberto Bossi. This article explores theorganizational evolution of the party under Matteo Salvini by means of a qualitative in-depth analysis of 41semi-structured interviews with representatives of the League from four regions (Calabria, Emilia-Romagna,Lombardy and Veneto) and primary documents. It underlines that the LN was turned into a disempoweredand politically inactive “bad company”, charged with the task of paying the debts of the old party, while itsstructure, resources and personnel were poured into a new state-wide organization called League for SalviniPremier. This new League has not simply maintained the key features of the mass-party in the LN’s historicalstrongholds but also pioneered a modern form of this organizational model grounded on the continuousinteraction between digital and physical activism, i.e. phygital activism, which boosts the party’s ability toreach out to the electorate by delivering the image that the League is constantly on the ground. The Leaguehas sought to export this modern interpretation of the mass-party in the South; however, in that area itsorganizational development remains at an embryonic stage, and the party’s nationalization strategy has sofar produced a “quasi-colonial” structure dominated by, and dependent on, the Northern elite.