2001
DOI: 10.1177/016344301023005005
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Inside the image factory: stock photography and cultural production

Abstract: A substantial share of the photographs that are used in advertisements, product packaging, corporate marketing and website design are supplied by the stock photography business. Nevertheless, this global, billion-dollar industry, dominated by a handful of transnational corporations, remains largely invisible to consumers and has been almost totally neglected by cultural analysts. This article attempts to redress that neglect and lift the veil on a powerful force in contemporary visual culture. First it places … Show more

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Cited by 54 publications
(40 citation statements)
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“…The responses of the greeting card industry are familiar from similar rhetorical strategies that we hear from the producers of other maligned culture industries such as stock photography (Frosh, 2001a(Frosh, , 2001b and popular music (Negus, 1998). However, these counter-arguments do not necessarily address the concern that the culture industries limit people's capacity for self-expression, aim for the 'lowest common denominator' in terms of quality, or manipulate consumers into purchasing their goods.…”
Section: Discussionmentioning
confidence: 99%
“…The responses of the greeting card industry are familiar from similar rhetorical strategies that we hear from the producers of other maligned culture industries such as stock photography (Frosh, 2001a(Frosh, , 2001b and popular music (Negus, 1998). However, these counter-arguments do not necessarily address the concern that the culture industries limit people's capacity for self-expression, aim for the 'lowest common denominator' in terms of quality, or manipulate consumers into purchasing their goods.…”
Section: Discussionmentioning
confidence: 99%
“…These images are mainly photographic and more often than not stock photographs. This makes the stock photography industry ‘a powerful force behind the culture of the image’ and a ‘principal site for the production and distribution of photographic images in culture as a whole’ (Frosh , 628). The reality depicted in stock photography ‘is the optimized version of a common global reality’ (Bruhn , 374).…”
Section: The Overproduction Of Imagesmentioning
confidence: 99%
“…The audience that these images are designed for do not determine this currency alone, rather it is determined by the complex network of actors responsible for the production and dissemination of such images within media communications. This network includes visual communication designers who, by imagining the kinds of images which consumers will respond to, assume the role of ‘cultural mediators’ in that determination (Frosh , 634).…”
Section: The Overproduction Of Imagesmentioning
confidence: 99%
“…This is why stock photography is an especially clear, pioneering sector for the rapid, powerful organizational change of the creative economy. The term stock photography denotes commercial marketing of usage rights to copyright protected, preproduced visual contents (Frosh 2001). Our analysis focuses on picture agencies, which, acting as their creators' commercial representatives, sell picture usage rights to customers and retain a part of the licensing fees as compensation.…”
Section: The Picture Market and The Role Of Trade Fairs And Congressesmentioning
confidence: 99%