Insect-based food consumption: Hedonic or utilitarian motives? Moderation and segmentation analyses

Valesi, Riccardo; Andreini, Daniela; Pedeliento, Giuseppe

doi:10.1016/j.foodqual.2024.105193

Cited by 3 publications

(1 citation statement)

References 134 publications

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“…For this reason, protein cereal bars are gaining popularity, but also because of the importance of protein in weight and appetite control, satiety, and reducing daily food intake, especially among conscious consumers [ 40 ]. Currently, proteins from peas, lentils, lupins, algae [ 41 ], and insects [ 42 , 43 , 44 ] are used in the production of cereal bars in addition to traditional protein sources from soy or dairy products. The latter was also indicated by respondents as an expected change to the fruit and cereal bars, although the logistic regression shows that this type of innovation decreases the chance of purchasing such a product.…”

Section: Discussionmentioning

confidence: 99%

Consumer Perception of Innovative Fruit and Cereal Bars—Current and Future Perspectives

Kosicka-Gębska,

Sajdakowska,

Jeżewska-Zychowicz

et al. 2024

Nutrients

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The aim of the study was to ascertain consumers’ interest in innovative fruit and cereal bars and their expectations of changes that could be applied by manufacturers to improve their health-promoting properties. An additional aim was to assess how these interests and expectations, as well as the information provided on the product label, determine the willingness to purchase a fruit and cereal bar with health-promoting properties. Data were collected through a quantitative CAWI survey conducted in 2020. It involved 1034 respondents. A logistic regression model was developed in which the dependent variable was the respondents’ interest in an innovative fruit and cereal bar on whose packaging the manufacturer declared its health-promoting properties. It was found that producers’ efforts to change the packaging to an organic one (OR = 1.24) along with enriching the product with chia seeds/flaxseed (OR = 1.22), vitamins and minerals (OR = 1.19), as well as fruit (OR = 1.14) and protein (OR = 1.12), or removing ingredients that cause allergies, would significantly increase the chance of respondents purchasing such a bar. A celebrity image and a claim that the product “helps maintain a healthy body weight” on the label would also encourage purchases. On the other hand, reducing the sugar content or enriching a fruit and cereal bar with powdered insects would significantly reduce the propensity to buy it.

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