Inovações na intermediação financeira: determinantes dos instrumentos de pagamentos móveis

Abstract

One fact related to the use of mobile phones to carry out resource transfer and payment is its accelerated growth around the world, with unquestionable economic potential. Optimistic projections suggest replacing traditional payment instruments such as paper checks and plastic cards with mobile payment instruments. In spite of the relevance of the organizations and sectors involved, few theoretical and empirical studies focused on the theme, especially for Brazil, where the innovation has not yet reached the level of penetration equivalent to that of other countries. With such a low performance scenario, which internal or organizational factors would be most important to the development of these innovations? In order to answer this question, this paper carried out a case study with three innovation initiatives in mobile payment instruments typified as successful in their countries, i.e. Alipay of China, M-Pesa of Kenya and Nubank of Brazil. Based on potential determinants selected in the literature, the information and data of companies and their environments were captured, selected and analyzed. In a complementary way, the triangulation of the information of the cases was carried out with the results of a questionnaire sent to 43 specialists from private and public organizations, with data analyzed by the structural equations model. The results suggest that, embedded in a non-restrictive regulatory environment, three factors were associated with the development of mobile payment instruments, all related to the qualities of resources and the management of organizations. The first is that organizations with organic characteristics, with open communication and decentralized, as opposed to mechanistic, closed and bureaucratic organizations, are associated with the development of mobile payment instruments' supply. The second factor is integrated with the supply of multiple and complementary services in the same system and suggests the joint availability of both mobile payment and mobile banking services. The third one suggests the adoption of antecedent network as a strategy for entry and obtaining minimum critical mass, as an alternative to the vegetative growth adopted by some fintechs. As a contribution, although the selected factors are not unpublished and have already been discussed in the literature, they are usually evaluated in an individualized way. In this sense, this study suggests that the factors together and their interrelationships have proved to be relevant and should guide future research. For researchers and analysts, the selected factors can serve as guides in industry assessments. For executives and managers, the results generated support for their decisions.

A Tecnologia Aplicada Ao Setor Bancário Como Instrumento De Diminuição Da Verticalização: A Defesa Da Concorrência Entre as Operadoras De Cartão De Crédito

“…A redução do avanço da Rede e da Cielo sobre o mercado de cartão de crédito, por meio da atuação regulatória, fiscalizatória, franqueou um cenário de melhoria para aqueles que desejavam nele ingressar e participar, bem como ao consumidor. Seguindo tal linha, vieram outros concorrentes, como a GetNet, Elavon e a Vero, fomentando competitividade ao segmento, conforme rememora Kawamoto (2019).…”