Innovativeness Scale

The Adoption of Environmental Practices in Small Hotels. Voluntary or Mandatory? An Empirical Approach

“…Therefore, in line with the results obtained in previous works on hotels [20,28,33], H2 is accepted.…”

“…Table 2 summarizes all of the constructs and their constituent variables (a seven-point Likert scale was used to operationalize the constructs; all managers were asked for their opinion on the importance of all of the variables, with 1 = "completely disagree" and 7 = "completely agree"). In addition, as noted by [28], we used a subjective approach as suitable because executives are typically less reluctant to provide subjective information than objective data: the fact of obtaining information on business performance according to subjective methods is consistent with objective measures. …”

“…By contrast, proactive approaches require that companies voluntarily go beyond the regulations to implement actions to prevent environmental degradation [28].…”

“…Tourists are increasingly more demanding, forcing hotels to adapt to their new tastes and preferences, including a greater respect for the environment. In this manner, by adopting Eps, hotels improve customer loyalty and the public image of the business [24,28,33].…”

“…Thus, businesses adopt EPs to attract a new class of consumers with greater environmental awareness to ensure a better position for the business in the market [38,53] and to make employees more motivated and committed to the company [16,54,55]. In the hotel sector, the implementation of these practices also allows a differentiation of hotels [20,28]. Tourists are increasingly more demanding, forcing hotels to adapt to their new tastes and preferences, including a greater respect for the environment.…”