Innovativeness and Competitiveness of the New European Union States in Variable Economic Situation between 2006 and 2013

Łącka, Irena

doi:10.1016/j.sbspro.2015.11.424

Cited by 7 publications

(6 citation statements)

References 11 publications

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“…This includes MI (Mariadoss et al, 2011) and MSCs (Morgan et al, 2009). MI is a process where the companies engage and support new ideas, novelty, experimentation and creative processes to produce new products, services, processes or technologies that increase value for customers (Lumpkin and Dess, 1996;Łącka, 2015;Hendar et al, 2017). MSC is the process where the companies learn about religious markets and use this insight to make appropriate marketing strategy decisions (Day, 1994;Lindblom et al, 2008).…”

Section: Literature Reviewmentioning

confidence: 99%

Religio-centric product strategy on marketing performance

Hendar

Zulfa

Ratnawati

et al. 2020

JRME

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Purpose The purpose of this paper is to investigate and test the role of religio-centric product strategy (RPS) in mediating the relationship among marketing innovativeness (MI), market sensing capability (MSC), customer relationship management capability (CRMC) and brand management capability (BMC) with marketing performance (MP) in a religious-based industry. This is in accordance with the conditions of Indonesian religious people and the increasing demand for Muslim fashion products. Design/methodology/approach This paper selected 330 small fashion businesses in Indonesia and tested the regressive relations of the 6 constructs. Findings The findings showed that MI, MSC, CRMC and BMC have a positive effect on RPS and RPS also has a positive effect on MP, so that RPS acts as mediation in the relationship among MI, MSC, CRMC and BMC with MP. Research limitations/implications In-depth research on other dimensions of the role of antecedent variable of RPS, such as NPD capability, specialized marketing capability, resource reconfiguration marketing capability, architectural marketing capability and marketing resources that are interesting to discuss (Morgan, 2012), has not been done in research. Originality/value By examining the literature on dynamic capability, marketing strategy, entrepreneurship and business performance, this paper offers a unique analysis of dynamic marketing capability and its impact on product strategy and MP in religious-based industries.

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Section: Literature Reviewmentioning

confidence: 99%

Religio-centric product strategy on marketing performance

Hendar

Zulfa

Ratnawati

et al. 2020

JRME

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“…Lower competitiveness of some developing EU countries is explained by various factors such as: the weakness of research systems, the weak connection between science and the economy, too little funding and supporting of innovation [22].…”

Section: Conceptual Frameworkmentioning

confidence: 99%

The Relationship between the Knowledge Economy and Global Competitiveness in the European Union

et al. 2018

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The main purpose of this paper is to study the influence of various indicators related to the knowledge economy on country competitiveness in the European Union (EU). Based on the Pearson coefficient and panel-data regression models, we analyzed the Global Competitiveness Index (GCI) in relation to research and development (R&D) expenditure (as a % of gross domestic product (GDP)), percentage of population with tertiary education, lifelong learning, GDP per capita, and debt to equity. The findings highlighted the crucial role of both innovation and education as determinants of EU competitiveness and economic convergence. The development of EU policies regarding the lifelong learning possibilities of the European workforce and the focus on research and development activities can significantly contribute to the competiveness of EU member states.

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“…Individual areas (components) are ascribed certain categories of indices in 8 dimensions of innovation, which in total led to the creation of a set of 25 indices, describing in detail the innovativeness of each state. (Lacka, 2015) The GII helps to create an environment in which innovation factors are continually evaluated. In 2015 this 141 world countries were included the GII ranking.…”

Section: Global Innovation Indexmentioning

confidence: 99%