“…Innovation is the deliberate creation, diffusion, and application of new ideas in a workgroup or organization to improve performance (Janssen, 2000). It drives organizational development, competitiveness, and innovation (Afsar, Masood, & Umrani, 2019;Farrukh et al, 2023;Jawad, Naz, & Rizwan, 2023). Effective HRM practices drive an organization's success measures (Akther, Al Mamun, Azad, & Sorwar, 2022;Waheed, Abbas, & Malik, 2018).…”