Determination of values and dependencies of deformation and physical and mechanical properties of materials of shoe models and finished products. According to the results of theoretical, analytical and marketing research, a number of experimental tests of materials have been carried out to prove the practical significance of the work, namely tests for: deformation of the vamp part of the product, uniaxial and biaxial stretching, bending, dry and wet friction, adhesion, elongation and tearing. There has been established the nature of the distribution of the total elongations of the samples of the vamps cut from different areas of the leather, as well as the ability of the leather material to be formed when improving the shape of the product or changing the shape of the shoetree. The processes of deformation of the vamp part of shoe blanks, physical and mechanical properties of different groups of modern materials and values analysis of similarity of their deformation properties have been studied. There has been created a working model-transformer for carrying out preliminary measurement of clients’ feet at the individual order. The expediency of these works has been proved experimentally. A working version of a model-transformer for foot measurements has been made and as a result of the works approbation, a sample of shoes has been made. The ergonomic properties of the manufactured footwear have been improved due to the use of materials with enhanced physical and mechanical properties. The article investigates the deformation of the most vulnerable vamp part of the men's model of a typical model, as well as the physical and mechanical characteristics of leather materials for manufacturing models and shoes of this type. Providing high quality and comfort of footwear, accuracy of parameters selection of foot measurement, zones of beams and achievement of form stability of footwear with a top from genuine leathers has been predicted.