Innovative social business model development for organic rice commodity entrepreneur using business model canvas (BMC) (Case study: Gapoktan Simpatik, local farmers group entrepreneur in Cisayong, Tasikmalaya)

Abstract

The demand for organic rice products tends to increase 20 percent annually. This has become a very promising market opportunity for business actors or farmer groups. One of the farmer groups in Tasikmalaya District that produces organic rice is Gapoktan Simpatik. The market of Gapoktan Simpatik product includes local and international markets, but the demand quantity of local market is lower than the international market. Breakthrough efforts to increase local market demand need to be done by increasing the number of sales, expanding markets, maintaining business sustainability and providing social impact to the wider community. The development of organic rice products is carried out using the Design Thinking approach which is followed by a validation process, repeated evaluations and modifications for each development. Business model design research using seven stages: 1) Planning Stage, 2) Vision Design, 3) Profound Understanding, 4) Idea, 5) Prototype, 6) Validation and 7) Scale Up. The final business model was then developed into a Social Business Model. To ensure the process is successful, the evaluation is done twice so that a social business model that has been improved appears. The results of this research show that the design carried out with the stages of Design Thinking shows that the business being run is getting better. This is indicated by the criteria for increasing sales of organic rice products, the ability of innovation in derivative products produced, and increasing the capacity of the community in terms of both economic and intellectual aspects.