“…For each requirement, in step 2, the performance level of the design will then be evaluated against those of competitors' products. Then, by setting the present and target values, each requirement will be assigned the degree of difficulties, D {0, 1, 2, 3}, where 0, 1, 2, 3 represent that a requirement is already achieved, easily achievable respectively [10]. Now eac tance (W) and competitive aggregation of (P = W X D (technical performance, co 3…) within the respective c…”