Innovative Positioning as a Marketing Tool of Retailers on the Food Market

Śmigielska, Graażyna; Stefańska, Magdalena

doi:10.15678/eber.2017.050105

Cited by 3 publications

(3 citation statements)

References 20 publications

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“…However, this case can be called a functional area, with strong relationships in terms of a joint labour market, the market of public services, infrastructural networks, and transport connections [54,55]. The completed workshops indicated that local managers also look at the emerging metropolis in terms of relationships developed based on the generation and transfer of broadly understood knowledge [56,57]. The GZM has varying potentials that enable its development towards the networking of intelligent cities.…”

Section: Discussionmentioning

confidence: 99%

“…Undoubtedly, there is a possibility of implementing intelligent control systems in the cities of Metropolis GZM-implementation with measurable, positive effects for air purity in the cities and their surroundings. All over Poland, there is high potential for applying innovative [7,57,72,73], intelligent technologies in district heating systems in order to reduce the level of harmful emissions, which may, in turn, translate into considerable improvements in the attractiveness and competitiveness of municipalities [74]. The presented simulation of reducing emission by 275 kt CO 2 proves that reduction in the order of 16% is possible.…”

Section: Research Conclusion and Summary Of Project Hubgradementioning

confidence: 99%

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Tools for Network Smart City Management—The Case Study of Potential Possibility of Managing Energy and Associated Emissions in Metropolitan Areas

et al. 2022

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The article uses the case study of a polycentric metropolitan area as a starting point for a debate about the available tools for managing the network aspects of intelligent cities. We show that the construction of talents, the development of knowledge among officials and inhabitants, and technological tools such as Hubgrade (which allows for heat delivery process control, supervision, inspection, and results in emission reduction) are prerequisites for the sustainable development of cities. It is critical to understand that technological solutions are insufficient to accomplish such a task. Relevant stakeholders need to consciously take advantage of technological tools and build and utilise 4T potential and the self-learning capabilities of the organisations. An inherent feature of an organisation, such as a city, is cooperation between the people who build it. The main challenges of cities includes the reduction of pollutants resulting from the use of transport, heat sources, or energy production. In many cities, an efficient manner of reducing carbon dioxide emissions is to limit the consumption of thermal energy. In order to simultaneously maintain thermal comfort, in this situation, it is necessary to use intelligent technologies. The paper includes research related to the knowledge and development of 4T potentials (technology, trust, talent, tolerance) and to networking expansion by introducing the automated Hubgrade system, used in Warsaw district heating, into a similar metropolitan area. Along with an increase in the significance of relations, information, and knowledge as a key organisational resource, cities, as organisations, have become an important element of contemporary communities and organisations. They have the possibility of a positive climate change. The possibility of cooperation and networking between people forming an organisation is its inherent feature, such as in the Hubgrade project. Conclusions and recommendations are drawn for the analysed case—linking 4T potentials and the Hubgrade system—with the potential for future generalisations and extrapolations. The authors performed a simulation of possible energy savings and the reduction of harmful emissions in Metropolis GZM.

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Section: Discussionmentioning

confidence: 99%

Section: Research Conclusion and Summary Of Project Hubgradementioning

confidence: 99%

Tools for Network Smart City Management—The Case Study of Potential Possibility of Managing Energy and Associated Emissions in Metropolitan Areas

et al. 2022

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“…Since 1986, grocery stores have in most places been limited to sales areas of about 800 m 2 [42]. In recent years, however, discounters have repositioned themselves, and there is a new tendency: Fresh goods, organic products, quality wines, and high-quality private labelled products are available in a wide range of shops [43]. Discount stores offer fewer products, around 1300-1400 items, as opposed to the average 30,000 available in supermarkets [39], but the supply of these discounters is constant and changes less frequently than other types of stores.…”

Section: Characteristics Of Discountersmentioning

confidence: 99%

Estimating the Market Share and Price Premium of GI Foods—The Case of the Hungarian Food Discounters

Jantyik

Török

2020

Sustainability

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The food security of the European Union heavily relies on the food quality systems where Geographical Indications (GI) play an important role. European food is considered world-wide secure and high quality, therefore European food names and designations represent value that should be protected as intellectual property. Despite the importance of GIs in Europe, the availability of the related economic data is very limited, and the only available comprehensive database (in the case of GI foods, the Database of Origin and Registration (DOOR)) details only some very basic and mainly administrative characteristics of such products. From an economic perspective, market size and price premium of these products are the most important in order to assess the economic sustainability of European GI foods. Empirical datasets describing these characteristics of GI products are scarcely available and can be collected only case by case. Therefore, the purpose of this study is to estimate the market size for food products with geographical indications available in Hungary (excluding wines and spirits) and their price premium compared to their direct substitute products, based on empirical data. We conducted monthly mystery shopping for one year (January–December 2018) at three food discount stores (Lidl, Aldi, and Penny Market) operating in Budapest. We collected data on all the GI products available in the stores and their closest substitutes; then the dataset was subsequently analysed and compared to the main characteristics of the DOOR database. The reason for choosing the discounters is that these stores have expanded spectacularly in recent years and are mostly available to average consumers, both in Hungary and across Europe, and based on the main characteristics of this type of retail (limited product portfolio targeting price-sensitive consumers), the data collected here can be considered to indicate the minimum level of market share and price premium. Our results show that currently, GIs have only limited importance in the Hungarian food market, in terms of both the number of products and their market share, as only a small number of such products appear in the food discounters’ supply. As regards the premium achievable with consumer prices, the average price premium is remarkably high (43% on average), even in the case of discounters. Our empirical results also suggest that in Hungary, there is an opportunity to increase the importance of GI foods, both in terms of availability and market share. For Hungarian GI food producers and processors, the level of price premium achievable in discounters might be attractive enough to stimulate their presence in the market.

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Developing a generic retail business model – a qualitative comparative study

Haas

2019

IJRDM

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Purpose Global trends like digitalization and verticalization increase the complexity within the retail industry and decrease the explanatory power of prevailing retail concepts. This paper responds to the call for new ways of understanding retailers’ business activities. The purpose of this paper is to structure and stimulate the emerging conceptual debate about retail business models (RBM) by developing a literature-based and empirically-substantiated generic retail business model framework (generic RBM). Design/methodology/approach The research is based on a systematic literature review and a qualitative study with 16 expert interviews in the German retail industry. Findings The paper identifies six core elements and respective sub-elements of a generic RBM. Contrasting the literature with empirical data, it confirms some common elements (e.g. “value proposition”) but invalidates others (e.g. “organization” or “governance”). The empirical findings add retail specifics like “horizontal integration,” “vertical integration” and “partners and networks” as core elements of a generic RBM. Originality/value The paper is the first to develop a generic RBM based on a systematic literature review and an empirical study across retailers. The resulting generic RBM can be used as a retail concept for systemizing and typifying the appearances of retailers in retailing theory. It can also be used for building, analyzing and comparing RBMs in retailing practice. The paper further provides a guideline for generic business model design with a hybrid approach based on literature and qualitative data.

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Innovative Positioning as a Marketing Tool of Retailers on the Food Market

Cited by 3 publications

References 20 publications

Tools for Network Smart City Management—The Case Study of Potential Possibility of Managing Energy and Associated Emissions in Metropolitan Areas

Tools for Network Smart City Management—The Case Study of Potential Possibility of Managing Energy and Associated Emissions in Metropolitan Areas

Estimating the Market Share and Price Premium of GI Foods—The Case of the Hungarian Food Discounters

Developing a generic retail business model – a qualitative comparative study

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