Innovative Management Strategy of Wine Tourism in the COVID-19 Era

Yu, Poshan; Wang, YuHan; Hanes, Emanuela

doi:10.4018/978-1-6684-3504-5.ch004

Cited by 3 publications

(1 citation statement)

References 37 publications

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“…The most common of these measures include the partial or total cancellation of investment plans, the implementation of health protocols and virus protection measures, the reduction of wine production and the shift to domestic tourism. Similar measures were implemented by wineries in other countries [11,12,24].…”

Section: Discussionmentioning

confidence: 92%

Wine Tourism in Montenegro in the Post-COVID-19 Era

Stankovic,

Trihas,

Dimou

2024

Springer Proceedings in Business and Economics

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The aim of this paper is to explore the level of wine tourism development in Montenegro, focusing on the challenges emerged by the COVID-19 pandemic. More specifically, this research examines the motivation for (or not) engaging in wine tourism, the annual volume of visitors, the services offered to visitors, the promotional actions, the critical factors for the further development of wine tourism in the country, the impact of the pandemic on wineries and the strategies the winemakers followed to cope with it. In order to meet this aim, a survey was conducted via an online questionnaire in a sample of 41 wineries from different wine-producing regions in Montenegro. Results indicate that most of the wineries have been actively involved in wine tourism, providing different activities to their visitors, as winemakers recognize both the potential of wine tourism as an economic activity, as well as specific benefits for their wineries. However, winemakers admit that wine tourism in Montenegro is still on its infancy, proposing specific measures for its further development. In addition, the majority of winemakers reported that the pandemic has heavily affected their wine tourism activity, forcing them to take multiple measures to cope with these effects and adapt to the ‘new normality’. Findings and discussions of this study are useful both to wine industry practitioners and to academic researchers interested in wine tourism.

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Section: Discussionmentioning

confidence: 92%

Wine Tourism in Montenegro in the Post-COVID-19 Era

Stankovic,

Trihas,

Dimou

2024

Springer Proceedings in Business and Economics

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Innovative Marketing of Chinese Baijiu for Online and Offline Markets

Bobik²,

Qiu³

2022

Marketing and Advertising in the Online-to-Offline (O2O) World

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This paper aims to study the baijiu industry in China and abroad, as well as the marketing strategies of two leading Chinese baijiu brands (Wuliangye and Moutai) to promote liquor culture in and outside of China. Their brand strategy and marketing mix will be discussed, and it will be analyzed if and how innovative digital marketing strategies such as O2O (online-to-offline) can help baijiu brands improve brand equity and brand loyalty. In order to identify the market potential and support the sustainable brand development of baijiu spirits, this chapter will investigate the younger generation's attitude towards baijiu marketing through a small-scale survey. Managerial implications for baijiu producers of all sizes will be provided.

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Research on Cross-Industry Digital Transformation Under the New Normal

Zhang²,

Sampat³

et al. 2023

Advances in Human Resources Management and Organizational Development

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This chapter aims to study the implications of digital transformation across businesses in China. This chapter will attempt to explore whether and how social capital can become a major driving force in designing a whole new digitally competent social fabric under the new normal in China. By analyzing the institutional impacts driven by the Chinese government, this chapter will explore how these impacts will achieve to generate any synergic effects when conducting digital transformation in business sectors. This chapter will use bibliometric analysis to perform statistical and correlation analysis on the cross-industry digital transformation. Cases from China will be used for comparison. This chapter will provide suggestions for the sustainable development of digital transformation-based business ecosystems in emerging economies.

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Innovative Management Strategy of Wine Tourism in the COVID-19 Era

Cited by 3 publications

References 37 publications

Wine Tourism in Montenegro in the Post-COVID-19 Era

Wine Tourism in Montenegro in the Post-COVID-19 Era

Innovative Marketing of Chinese Baijiu for Online and Offline Markets

Research on Cross-Industry Digital Transformation Under the New Normal

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