Innovative Industry: Environmental horticulture professionals’ perceptions on wildlife-friendly plants and a potential certification offering

Krebs, Christine L.; Warner, Laura A.; Baker, Lauri M.; Daniels, Jaret C.; Dale, Adam

doi:10.4148/1051-0834.2413

Cited by 2 publications

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“…I would be interested in being a part of a new certification process." Survey respondents were also presented with 12 different barriers identified during previous interviews (Krebs et al 2022) and asked to indicate the extent to which each might affect their adoption of the certification. Responses could range from 0 (not a barrier at all) to 5 (a very significant barrier).…”

Section: Methodsmentioning

confidence: 99%

“…Campbell et al (2017) found that the lack of labeling was a barrier to purchasing pollinatorfriendly plants for consumers. There is an opportunity for green industry stakeholders (growers) to participate in labeling strategies that communicate their production practices while educating consumers about a the environmental contributions of a plant (Campbell et al 2017;Khachatryan et al 2021;Krebs et al 2022;Wei et al 2021).…”

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confidence: 99%

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Attitudes Toward and Preferences of Florida Consumers and Growers Regarding a Proposed Scientifically Based University Certification Process for Wildlife-friendly Plants

Nickerson,

Krebs,

Warner

et al. 2023

hortte

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This article shares survey results provided by both consumers and growers regarding the University of Florida Biodiversity Certified Plants for the Rapidly Expanding Urban Landscape Market project conducted at the University of Florida (UF). The overall goal of this project was to develop and test a scientifically based, UF-trademarked process for the certification of high-quality, commercially available, wildlife-friendly plants for the green industry. The objectives of two surveys that targeted consumers and growers, respectively, were to assess consumer and grower attitudes, knowledge, and behaviors pertaining to wildlife-friendly plants and a proposed certification. The consumer survey results (n = 868) indicated that respondents (consumers) strongly agreed with purchasing wildlife-friendly plants, and that respondents would benefit from the proposed certification. The certification could help consumers gain a better understanding of which plants are wildlife-friendly at the point of purchase. Nearly half of consumers reported an inability to identify wildlife-friendly plants in the store, which hinders them from purchasing. The grower survey results (n = 75) indicated that respondents were willing to offer biodiversity-certified plants. More growers rated themselves as innovators (the most innovative category) in terms of adopting innovations than any other diffusion of innovations category (early adopter, early majority, later majority, hesitant, or none of these), although the perceived cost of obtaining the certification was seen as a potential barrier toward grower adoption of the certification. These findings indicate that the proposed certification would be successful with appropriate and tailored marketing materials for both growers and consumers.

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Section: Methodsmentioning

confidence: 99%

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confidence: 99%