Innovative exponential TODIM-CoCoSo framework for uncertain multiple-attribute group decision-making in the effectiveness evaluation of short video marketing strategies
Bin Zhang
Abstract:In recent years, e-commerce live streaming and short video marketing supported by big data and artificial intelligence technology have flourished, adding new sales models for e-commerce products to mass consumption, promoting the multimodal development of the e-commerce industry, giving new impetus and connotation to economic and social development, and being an effective means to achieve high-quality development in the new era. The effectiveness evaluation of short video marketing strategies is a multiple-att… Show more
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