Innovation through developing consumers communities. Part II: Digitalizing the innovation processes

Multiple stakeholders's co-creation process in new product development: an exploratory analysis

“…The platform development process had two separate stages: the first one consisted in an extensive literature review in order to determine the state-of-the-art and to gain a better understanding of the co-creation area, the existing open innovation and co-creation platforms and instruments, followed by a benchmarking analysis, which included an extensive number of online cocreation platforms and instruments developed, among others by Dell, analyzed by L. Alexa, M. Alexa and S. Avasilcăi [7], Heineken, presented in detail by S. Avasilcăi and G. Rusu [8], BMW, studied by S. Avasilcăi and E. Gălățeanu (Avram) [9], Lego, reviewed by D. Zwick, S.J. Bonsu and A. Darmody [10], Barilla, examined by A. Bujor and S. Avasilcăi [11], IBM assessed by V. Blazevic and A. Lievens, [12], etc.…”