2017
DOI: 10.25019/mdke/5.2.02
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Innovation Perspectives in Local Administration at the Beginning of the “Age of Cities”

Abstract: This paper represents an insight of the public administration process to adapt to innovation. The particularities consist in the fact that, at least in Romania and other CEE countries, this process is rooted not only in the objective reality, but also this process has to include the adaptation of the (centralized) "state" to the market conditions. Somehow, it may be a contradiction between state/central/local administration and the market. Traditionally (or conservatively), the public administration is known a… Show more

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Cited by 3 publications
(3 citation statements)
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“…According to Kavaratzis and Ashworth (2005), City branding takes place within a communication system that intimately connects the overall city image and identity. Also, it may be considered innovation in the overlapping fields of marketing and communication (Popescu 2017a). Nevertheless, one of the objectives of city branding is to create uniqueness, which makes the city differentiable from others in the age of cities (Ashworth 2009, p. 9).…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…According to Kavaratzis and Ashworth (2005), City branding takes place within a communication system that intimately connects the overall city image and identity. Also, it may be considered innovation in the overlapping fields of marketing and communication (Popescu 2017a). Nevertheless, one of the objectives of city branding is to create uniqueness, which makes the city differentiable from others in the age of cities (Ashworth 2009, p. 9).…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…In these areas of competition, the concept of city branding becomes more relevant when providing a distinctive uniqueness and positioning (Dastgerdi & De Luca, 2019a). Accordingly, city branding is an essential construct in the global system of socioeconomic development, which connects image and identity and is innovative in the areas of marketing and communication (Popescu, 2017).…”
Section: Introductionmentioning
confidence: 99%
“…City branding takes place within a communication system that closely connects the overall city image and identity (Kavaratzis, 2004;Kavaratzis & Ashworth, 2005). Also, City branding may be considered innovation in the overlapping fields of marketing and communication (Popescu, 2017b). According to Ashworth (Ashworth, 2009), one of the objectives of city branding is to create uniqueness, which makes the city differentiable from others in the globalized world.…”
Section: Introductionmentioning
confidence: 99%