“…Consider an industry with only two firms where each produces differentiated (or homogeneous) goods. As in d'Aspremont and Jacquemin (), Hinloopen (), Mantovani (), Shi (), Slivko and Theilen () and many other papers, the inverse demand function is assumed to be linear: where and are the product output and price of firm i . Moreover, is the price intercept of the inverse demand function, i.e., it represents actual prices when all outputs are zero, which depends on the inherent quality of the product, b measures the impact of product price on the demand and d () represents the degree of substitutability between two firms’ products.…”