Innovation Opportunities and Gender Equity in Community-Based Tourism

Abstract

This chapter aims to demonstrate that there is a fruitful relationship between innovation and business generation within community-based tourism. Continued innovation in the tourism sector is one of the pillars to establish its sustainability. With this approach, Brazilian companies Raízes and Vivejar will be presented, which are innovating as promoters of socioeconomic development in community-based tourism, based on a focus on gender equity. The example of these organizations strengthens the understanding that, over the years, women have positioned themselves to transform the reality of their labor occupations, leaving positions of low hierarchical levels, little valued to put themselves in business management, which, consequently, collaborates for the transformation of social structures.