2022
DOI: 10.2991/assehr.k.220301.145
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Innovation of East Kalimantan Batik Craft Products Combined with Jumputan Technique

Abstract: Batik craft typical of East Kalimantan is one of the fields that has a major contribution to the improvement of the regional economy. However, there are not many product innovations carried out by SME Craft batik in East Kalimantan. Recent product development trends lead to a product designed based on customer-oriented needs. There has been no effort to develop batik products that are based on the preferences of customers of craft products. The problems of the study are (1) What are the preferences of the cust… Show more

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“…Previous research [4] that has been done with the results is that the community has the main reason to buy fashion products from ulap doyo material because it is unique, traditional, red black, bright and natural, the community has the second reason because it is comfortable and simple while the third reason for proud reasons and the fourth reason for choosing products because they are attractive and elegant. Other research on product development with kansei engineering methods as has been done [5], [6], [7], [8], [9], [10], [11].…”
Section: IImentioning
confidence: 97%
“…Previous research [4] that has been done with the results is that the community has the main reason to buy fashion products from ulap doyo material because it is unique, traditional, red black, bright and natural, the community has the second reason because it is comfortable and simple while the third reason for proud reasons and the fourth reason for choosing products because they are attractive and elegant. Other research on product development with kansei engineering methods as has been done [5], [6], [7], [8], [9], [10], [11].…”
Section: IImentioning
confidence: 97%