Innovation of Chinese Culture External Communication Based on Multivariate Statistical Analysis
Pengfei Fan,
Beibei Wang
Abstract:With the development of economic globalization, the influence produced by cultural soft power has an irreplaceable role in the comprehensive strength of a country. In this paper, principal component analysis is used to classify the main factors affecting the effect of cultural communication, and factor analysis is combined to construct the effect dimensions of Chinese cultural communication. Pearson’s correlation is used to test the correlation between the effect of cultural communication and the four communic… Show more
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