2020
DOI: 10.14211/regepe.v10i1.1862
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Innovation management as a practice: Contributions of the concept of ordinary management

Abstract: Objective: to analyze the practices of ordinary management as a complement to the approaches of innovation management. Methodology/approach: an exploratory research was carried out through a bibliographic survey. Main results: ordinary management as an aid to innovation management approaches explains how individuals can do different activities in a collective and contextualized way to be able to carry out all the innovation work, and can give opportunities to the manager to conduct and reposition the activitie… Show more

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