Innovation in the Spirit of Design Thinking

Abstract

We define an innovation process that was designed for the provision of analytic services and software products. Our iterative process, which is based on design thinking, captures the need to both create value and accelerate value creation. The four steps in our iterative process include illuminate, ideate, create, and evaluate. We present a case study for which we used this process in the successful creation of a conversational non‐player character within a virtual training environment for the Army.