2008
DOI: 10.5172/impp.453.10.1.53
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Innovation in the food industry: Personalised nutrition and mass customisation

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Cited by 45 publications
(46 citation statements)
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“…Increasingly, food consumers require health-oriented products tailored to their individual needs and preferences (Sarkar & Costa, 2008). This new trend has prompted firms, on the one hand, to employ more sophisticated marketing techniques to gain a better understanding of the needs of differentiated consumers (Boland, 2008). And on the other, it has compelled firms in the sector to create products borne of radical innovation (and, thus, to assume even greater risks and uncertainty in their development) while adopting technologically innovative solutions.…”
Section: Agri-food Sectormentioning
confidence: 99%
See 1 more Smart Citation
“…Increasingly, food consumers require health-oriented products tailored to their individual needs and preferences (Sarkar & Costa, 2008). This new trend has prompted firms, on the one hand, to employ more sophisticated marketing techniques to gain a better understanding of the needs of differentiated consumers (Boland, 2008). And on the other, it has compelled firms in the sector to create products borne of radical innovation (and, thus, to assume even greater risks and uncertainty in their development) while adopting technologically innovative solutions.…”
Section: Agri-food Sectormentioning
confidence: 99%
“…Specifically, food demand is rapidly evolving into a more personalized market (Boland, 2008). Increasingly, food consumers require health-oriented products tailored to their individual needs and preferences (Sarkar & Costa, 2008).…”
Section: Agri-food Sectormentioning
confidence: 99%
“…So far, the applications of MC in some sectors, e.g. food industry [60], electronics [61], large engineered products [62], mobile phones [63] and personalized nutrition [64] have been dominating their competition. Some special MC applications have been presented in homebuilding [65] and the production of foot orthoses [66].…”
Section: Mass Customizationmentioning
confidence: 99%
“…Boland (2008) illustrated that there are an increasing number of consumers who require personalized nutrition, and they are willing to pay a premium price to buy innovative food (Cohen et al, 2009;Hendry, 2010). Personalized nutrition becomes a mainstream in affluent societies (Boland, 2008), with a goal of healthy lifestyle (Boland, 2008;Martínez, 2008). At the same time, customers want to receive products and services with a certain degree of individualization (Gilmore and Pine, 1997;Franke et al, 2009).…”
Section: A Review Of Business Models For Food Supply Chainsmentioning
confidence: 99%