Innovation in Small and Medium Enterprises in the United Arab Emirates

Schilirò, Daniele

doi:10.11114/ijsss.v3i5.1014

Cited by 20 publications

(16 citation statements)

References 38 publications

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“…Thus, Schaltegger and Wagner (2011 as cited in Klewitz and Hansen, 2014) note that small enterprises are well positioned to innovate more radically and compete favourably than large firms, especially in a niche market. Innovation does not come from large firms alone but from dynamic SMEs (Schilirò, 2015). Another study by Yeh-Yun Lin and Yi-Ching Chen (2007) revealed that about 80 per cent of 877 SMEs surveyed in Taiwan are engaged in some marketing innovation such as new sales approach, new market and new brand styles.…”

Section: Marketing Innovationmentioning

confidence: 99%

Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana

Quaye

Mensah

2019

125

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Purpose The purpose of this paper is to establish how small- and medium-sized enterprises (SMEs) in water, beverage, soap, detergent, metal fabrication, wood and furniture manufacturing industries can sustain or improve their competitive advantage by integrating specific resources and capabilities. The paper seeks to offer an alternative framework “resource capability-based view (RCBV)” that provides a strategic marketing direction for SMEs regarding how innovative marketing practices and dynamic marketing capabilities integrate to create sustainable market advantage. Design/methodology/approach This current paper employed a quantitative survey design with a positivist methodological research paradigm. The paper used a multi-stage stratified and simple random sampling technique to collect data from 591 manufacturing SMEs in Ghana. SMEs in water, beverage, soap, detergent, metal fabrication, wood and furniture manufacturing industries were sampled for the study. A structural equation model was employed to test the study hypotheses to arrive at the findings. Findings The study found that product design and packaging innovations, promotion innovations, retail innovations and pricing innovations provide sustainable market advantage for water, beverage, detergent and metal fabrication SMEs. The paper also found that new product designs and packages are the major drivers of sustainable market advantage followed by innovative retail outlets. The paper further originated that integrating marketing competence (marketing resources and marketing capabilities) and innovative marketing activities provides a marginal improvement in competitive advantage. Physical resources may result in market advantage but integrating physical resources with dynamic marketing capabilities provides sufficient competitive sustainability in a competitive market. Practical implications SMEs in water, beverage, soap, detergent, metal fabrication, wood and furniture manufacturing industries should prioritise their key marketing resources and capabilities in product designs, promotion, pricing and retailing innovations in order to sustain market advantage. Old products should not be faded from the market but rather SME managers should employ innovative retail strategies, such as eco-friendly advertising, product re-branding and digital platforms (social network sites and websites), which are important to sustaining market performance. Government must develop targeted policies to bridge the information gap between SMEs and research institutions such as universities through regular subsidised entrepreneurial training and creation of semi-annual industry-academic fairs. The main theoretical contribution of this current paper is the development of “RCBV” as a framework which shows how SMEs can integrate specific resources and capabilities to achieve sustainable market advantage. This framework offers an integrative view of conventional resource-based view and dynamic capability theory (DCT) which are independently examined in the literature. Originality/value This current study has proposed an integrated and elaborative approach to the conventional resource-based view and DCT which does not provide a composite understanding in the literature. SMEs may lack the needed resources and capabilities to introduce new products or extant product lines but this paper has demonstrated that how SME can sustain market advantage of existing product(s) by synchronously using specific marketing resources and capabilities. The proposed framework offers a guide for SMEs to integrate their physical resources and capabilities to sustain their market advantage.

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Section: Marketing Innovationmentioning

confidence: 99%

Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana

Quaye

Mensah

2019

125

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“…We broadly agree with these measures and proposals. However, besides these proposals, in order to strengthen the private sector and diversify the economies in the GCC countries, it is fundamental to create the conditions for an environment conducive to innovation and also stimulate entrepreneurship with particular focus on small and medium enterprises (Schilirò, 2015).…”

Section: Diversification In the Gcc Economiesmentioning

confidence: 99%

“…These capabilities include skills, experiences, attitudes, and schooling. Also, a broad consensus exists that the process of business internationalization triggers innovation and the development of capabilities (Altomonte et al, 2013;Cornell University et al, 2016;Schilirò, 2015).…”

Section: Evidence From the Global Innovation Index In The Gcc Countriesmentioning

confidence: 99%

Innovation and Entrepreneurship for the Diversification and Growth of the Gulf Cooperation Council Economies

Miniaoui¹,

Schilirò²

2017

BMS

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The Arab States of the Gulf region have vast reserves of petroleum. The reduction in oil prices since the summer of 2014, and their volatility pose strong challenges to the six economies of the Gulf Cooperation Council (GCC). In the present contribution, we argue that, in the long-run, diversified economies perform better than mono-sector economies. Also, innovation and entrepreneurship are key drivers for the diversification and growth of GCC economies. More specifically, in this article we analyze the innovation performance of the GCC economies and we consider their innovation strategies. In addition, we provide an overview of entrepreneurship in the GCC countries to grasp its current state, aiming at identifying the conditions to foster entrepreneurship in order to develop the non-oil private sector. Finally, we discuss the policies that would be required to boost innovation and stimulate entrepreneurship in the Arab States of the Gulf with the aim of diversifying their economies and enhancing their growth.

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“…Nevertheless, the process of innovation within industrial districts follows various paths, depending on the specific sector in which it develops, and on the multifaceted composition of the districts. Furthermore, innovation is strongly influenced by the internationalization process that becomes a stimulus and a constraint at the same time (Schilirò, 2015). Economic literature on innovation has generally confirmed the relationship between sectors and factors such as knowledge, technologies, production processes, demand, and heterogeneous population of firms and institutions (Schilirò, 2012).…”

Section: Success Of Italian District Companies In Foreign Markets Andmentioning

confidence: 99%

Italian Industrial Districts: Theories, Profiles and Competitiveness

Schilirò

2017

MOS

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The paper is a contribution to the debate about the theoretical aspects, the structure, and the competitiveness of Italian industrial districts. The work first examines the theoretical strand on industrial districts ranging from Marshall to Becattini, and focusing on the contemporary distrettualism of Giacomo Becattini, where the district is essentially a socio-economic construct and an important localized productive system. Furthermore, the paper offers an updated picture of the Italian industrial districts as they are represented in the 2011 Census by the National Statistics Institute. Finally, this study underlines the resilient competitive capacity of this typical form of industrial organization. Then, through empirical literature, it analyzes the Italian district companies, and their performance and success in foreign markets, especially with regard to "Made in Italy" products.

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Innovation in Small and Medium Enterprises in the United Arab Emirates

Cited by 20 publications

References 38 publications

Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana

Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana

Innovation and Entrepreneurship for the Diversification and Growth of the Gulf Cooperation Council Economies

Italian Industrial Districts: Theories, Profiles and Competitiveness

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