“…This article contributes to the emerging literature connecting the analysis of GPTs and standards development (Baron & Schmidt, 2014;Heikkilä & Wikström, 2021;Lindmark, 2005;Martinelli et al, 2021;Parcu et al, 2022a;Simcoe, 2015;Teece, 2018;Thoma, 2008) by linking them to the burgeoning coopetition literature (e.g., Basole et al, 2015;Bengtsson & Kock, 2000;Devece et al, 2019;Gernsheimer et al, 2021). Standards development is a prime setting to analyze concurrent collaboration and competition (Leiponen, 2008;Oshri & Weeber, 2006)-that is, coopetition between companies.…”