Innovation for Inclusive Business: Intrapreneurial Bricolage in Multinational Corporations

Halme, Minna; Lindeman, Sara; Linna, Paula

doi:10.1111/j.1467-6486.2012.01045.x

Cited by 328 publications

(368 citation statements)

References 55 publications

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“…The answers to these question are diverse, multiple and sometime conflicting [39]. Despite such a diversity, two general trends emerge from the literature: (i) a market-oriented approach, generally identified with the so-called "BOP literature", which frames the BOP as a vast underserved market [12,23,27,33,40]; (ii) a Bottom-Up approach that focuses on indigenous forms of entrepreneurship carried out in informal settings by grassroots movements [13,[41][42][43]. The following section illustrates, to the best of our knowledge, the state of the art around this debate.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

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Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs

2016

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Abstract:A shift in the entrepreneurial landscape is taking place brought about by grassroots innovators with little formal education and technological knowhow, living and working in penurious environments. This research represents an emerging third wave of literature on Bottom of the Pyramid innovation, where products are offered for and by the underserved. Using primary and secondary data derived from four cases of grassroots entrepreneurs in the Indian Subcontinent, the study explores the phenomenon where resource scarce entrepreneurs craft solutions that are environmental friendly, with low overall ownership costs, and use locally available material. We argue that the grassroots phenomenon can be fruitfully exploited to achieve the new Sustainable Development Goals proposed by the UN as a post-2015 strategy for the future of global governance. These innovations might have a tremendous impact not only in terms of serving unmet and ignored consumer needs, but also longer term impacts through enhanced productivity, sustainability, poverty reduction and inclusion promotion.

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Section: Theoretical Frameworkmentioning

confidence: 99%

“…This question is usually addressed by bricolage literature, which theorizes how entrepreneurs or MNCs overcome scarcity by "making do with what is at hand" [29][30][31][32][33].…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs

2016

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“…a focus on process (Keupp & Gassmann, 2013)? Second, how does innovation contribute to various goals such as social inclusion and poverty alleviation (George et al, 2012;Hall, Matos, Sheehan, & Silvestre, 2012;Halme, Lindeman, & Linna, 2012), and/or the creation of markets for commercial gain? i.e.…”

Section: Introductionmentioning

confidence: 99%

Framing resource-constrained innovation at the ‘bottom of the pyramid’: Insights from an ethnographic case study in rural Bangladesh

Pansera

Owen

2015

Technological Forecasting and Social Change

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Resource constrained-innovation at the so-called 'Bottom of the Pyramid' (BOP) in developing countries has attracted the attention of a growing number of scholars, who present different and sometimes conflicting narratives within which such innovation is framed. These variously frame innovation as supporting the opening up of new markets in the BOP (the 'poor as consumers') where multi-national companies are key actors, or grassroots, indigenous innovation aimed primarily at social and environmental goals, such as inclusion, empowerment and sustainability. These narratives are however largely theoretical in nature, with only limited empirical evidence from the field. We present the results of an ethnographic study in rural Bangladesh in which we explored the framing and dynamics of resource constrained innovation. We found that rather than following any one particular narrative presented in the literature, innovation framings merge and co-exist through a process of hybridisation. Our research suggests that further empirical study of such processes of hybridisation in the field could be valuable for understanding resource-constrained innovation and associated social change at the BOP. This may have broader relevance for a world where resource constraint may become an increasingly ubiquitous phenomenon.

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“…imply that a solution is highly imperfect; rather it is a construct that forces an individual to act instead of contemplating whether the existing resources will lead to an optimal result (Baker & Nelson, 2005;Bjerke & Hultman, 2013 (Phillips & Tracey, 2007), social bricolage in social enterprises (Di Domenico, Haugh, & Tracey, 2010), and intrapreneurship in multinational corporations (Halme, Lindeman, & Linna, 2012).…”

Section: Bricolage As An Entrepreneurial Mechanismmentioning

confidence: 99%

Bricolage in the marketing efforts of a social enterprise

Kannampuzha

Suoranta

2016

JRME

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Structured AbstractPurpose -The article aims to understand how resource constraints are addressed in the development of a marketing strategy by a social enterprise.Methodology -The authors have used an in-depth case study of collaboration between a Finnish university and an Indian social enterprise as the methodology for our research in which the data were collected over a period of two years. The data involve semi-structured interviews, field notes and student reports.Findings -The authors propose bricolage as a method of marketing ingenuity in resource-constrained social enterprises. Network bricolage and entrepreneurship education bricolage were identified as two mechanisms adopted to address resource constraints in the early stage of the development of a social enterprise.Research limitations/ implications -Network bricolage is a type of bricolage in which an entrepreneur utilizes existing personal and professional networks as a resource at hand. Whereas networking and resource leveraging imply that the founders of an organization pursue resources from previously unknown people, network bricolage involves already known contacts of the entrepreneur. Further studies need to be conducted to test the applicability of network bricolage among a variety of small and medium-sized enterprises and start-ups. Bricolage could be explored in more detail as an alternative to resource leveraging to understand the marketing activities of social businesses in their initial stages.Practical implications -Another type of bricolage that the authors observed was entrepreneurship education bricolage. A combination of students, business mentors and university resources such as faculty members was utilized as an ingenuity mechanism to develop creative solutions for a shortage of marketing resources.Originality/value -The theoretical framework of entrepreneurial bricolage is applied in the context of the marketing of a social enterprise.

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Innovation for Inclusive Business: Intrapreneurial Bricolage in Multinational Corporations

Cited by 328 publications

References 55 publications

Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs

Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs

Framing resource-constrained innovation at the ‘bottom of the pyramid’: Insights from an ethnographic case study in rural Bangladesh

Bricolage in the marketing efforts of a social enterprise

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