Innovation Design on Batik Kembang Turi, Blitar

Abstract

In supporting the Blitar City government's program through Community Empowerment Towards a Tourism City, the local government inaugurated the Kembang Turi Batik Village on October 2, 2018. The goal is to preserve the Blitar batik tradition and improve the community's economy. However, their batik designs do not yet have a characteristic in the process. In 2019, research was carried out in developing the Batik Kembang Turi Biltar design, creating Batik Ratimaya to increase potential and production to be more developed and innovative. This research was conducted to determine the adaptability of innovative designs in previous studies to artisans, especially in batik production, on the effectiveness of batik development. Analyze and evaluate based on the level of adaptability in innovative designs, both in terms of design and production processes. The methodology used in this study uses qualitative methods, with data collection techniques through previous research, interviews, and observations. The implications of this research are expected to be a reference for Batik Kembang Turi designers and consider factors and aspects of innovation adaptation in developing batik product innovation strategies.

Pengembangan Digital Marketing Dalam Meningkatkan Komersialisasi Usaha Batik Kembang Turi

“…Salah satu ciri yang melekat adalah selalu ada gambar kembang turi di setiap cetakan batiknya. Ciri khas tersebut telah memiliki hak atas kekayaan intelektual dan memiliki HKI sehingga karakter tersebut lebih nyata sebagai kekayaan intelektual, biasanya dipadukan dengan motif khas daerah setempat seperti motik ikan koi dan kendang sentul (Oetari, 2021). Batik dengan ikon kembang turi ini sudah mendapatkan HAKI untuk gambar kembang turi mulai dari daun kembang turi, kuncup kembang turi, kembang turi yang mekar setengah, kembang turi yang mekar penuh dan kembang turi layu, sehingga produsen batik lain sudah tidak dapat menggunakan ikon kembang turi yang sudah berbadan hukum tersebut.…”