2023
DOI: 10.3846/btp.2023.16676
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Innovation, Competitive Strategy and Msme Performance: A Survey Study on Culinary Smes in Indonesia During the Covid-19 Pandemic

Abstract: The aim of this research is to examine the relationship between innovation and performance in culinary sector MSME in Indonesia. This research also examines the mediating role of competitive strategies on the correlation of innovation in SME performance. This study proceeds using a quantitative approach and Partial Least Square (PLS) through SmartPLS software. The sample of this study consisted of 201 SMEs in Indonesia (specially in Surabaya) that engage in the food and beverage (culinary) sector, and the rese… Show more

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Cited by 8 publications
(3 citation statements)
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“…Government-led technological adaptation coupled with financial support has emerged as a key driver of sustainable MSME performance during the pandemic (Kurniawan et al, 2023). Although the Covid-19 pandemic has cast a negative shadow on MSMEs performance in Indonesia, innovation is posited as a significant mediator (Absah et al, 2023;Pusung et al, 2023;Srinita & Saputra, 2023;Sudjatmoko et al, 2023).…”
Section: Resultsmentioning
confidence: 99%
“…Government-led technological adaptation coupled with financial support has emerged as a key driver of sustainable MSME performance during the pandemic (Kurniawan et al, 2023). Although the Covid-19 pandemic has cast a negative shadow on MSMEs performance in Indonesia, innovation is posited as a significant mediator (Absah et al, 2023;Pusung et al, 2023;Srinita & Saputra, 2023;Sudjatmoko et al, 2023).…”
Section: Resultsmentioning
confidence: 99%
“…Companies have a competitive advantage when actions in an industry or market create economic value and when several competing companies engage in similar actions (Akpan et al, 2022;El Chaarani et al, 2022;Pusung et al, 2023;Aljumah et al, 2022). If a company chooses the right strategy to analyse the market, it can easily create a competitive advantage.…”
Section: Literature Reviewmentioning
confidence: 99%
“…MSME performance and the practice of distinguishing oneself through product originality. The differentiation strategy exhibited the most robust correlation with the MSMEs performance(Pusung et al, 2023).…”
mentioning
confidence: 99%