Innovation capability, marketing capability and firm performance: A two-nation study of China and Korea

Yuan, Xigang; Shin, Sohyoun; He, Xinming; Kim, Sang Yong

doi:10.1057/abm.2015.17

Cited by 24 publications

(12 citation statements)

References 76 publications

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“…Marketing innovation involves renewing marketing programs to cope with market requirement, develop new methods to build and improve relationships with customers, regular revision of the sales techniques, implementing innovative marketing programs, develop new business models, renew product design constantly, and adopting new ways to improve promotion (Sok.et.al, 2013). Yuan, Shin, He, and Yong Kim (2016) examined the impact of innovation capability and marketing capability on firm performance in China and Korea. Their research findings revealed that both capabilities positively influence firm performance and innovation capability is more important in Chinese market, while marketing capability is more vital for firms competing in Korea.…”

Section: Conceptualization Of Innovation Capabilitiesmentioning

confidence: 99%

Innovation Capabilities and Small and Medium Enterprises’ Performance: An Exploratory Study

Ali¹,

Hao²,

Chen³

2020

JAFEB

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Research underlined that Small and Medium Enterprises' performance is enhanced by different types of innovation capabilities. This research tends to present a comprehensive model to explain the relationship between innovation capabilities and SMEs' financial and operational performance. Specifically, this study tends to achieve three objectives: explores the set of product, process, organizational and marketing innovation capabilities possessed by owners/managers of SMEs and their impact on Chinese manufacturing SMEs' operational and financial performance dimensions, identify the determinants of innovation capabilities, and determine the contextual factors that moderate innovation capabilities and SMEs' performance. This research employed a qualitative research method using in-depth interviews with eight owners/managers of Chinese manufacturing SMEs. Research findings revealed that product and marketing innovation capabilities have a significant impact on SMEs' financial performance while process and organizational innovation capabilities positively influence SMEs' operational performance. The major determinants of innovation capabilities involved availability of sufficient organizational resources, entrepreneurial orientation, knowledge development and external networks. The contextual moderating factors on the relationship between innovation capabilities and SMEs' performance involved internal factors which are: SME size, SMEs' owner/manager work experience, entrepreneurial mindset; and external factors: market dynamism and cooperation strategies. This paper ends by drawing some concluding remarks and proposing future research avenues.

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Section: Conceptualization Of Innovation Capabilitiesmentioning

confidence: 99%

Innovation Capabilities and Small and Medium Enterprises’ Performance: An Exploratory Study

Ali¹,

Hao²,

Chen³

2020

JAFEB

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“…A direct and advantageous association between innovation dimensions and bank performance was also discovered by the study. Additionally, Yuan et al (2016) empirical study of innovation capability, market capability, and firm performance reveal that all three positively influence firm performance. The study also demonstrates that while market capability is more crucial for firms competing in Korea, innovation capability is 2019) postulated that products and innovation are advantageous to firm performance in terms of market share but not return on total assets.…”

Section: Innovation Capability and Firm Performancementioning

confidence: 99%

Examining the Influence of Customer Relationship Management and Innovation Capability on the Performance of Small and Medium Scale Enterprises: Content Analysis and Partial Least Square Approach

T.B.¹,

Silas²,

Makrop³

2022

British Journal of Management and Marketing Studies

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This study acknowledges the relationships between customer relationship management, innovation capability, and firm performance in the context of small and medium-sized enterprises. Research on the direct relationship between customer relationships and firm performance is sparse, particularly in Plateau State. This essay's goal is to investigate these connections. The research design was mixed-method. Data from 10 participants in the field study was collected through one-on-one personal interviews. The data was extracted, categorized, and cross-examined using content analysis. A questionnaire was created for the quantitative method, and information was gathered from 286 owners and managers of SMEs in Plateau State. The partial least square structural equation modeling method was used to analyze the data. Results from this field research and investigation confirmed these connections, contributed to the body of literature, and showed that innovative capability mediates the relationship between CRM and SME performance and that there is a direct correlation between CRM and SME performance, SME performance, and innovation capability. We contextualize our contribution to theory and practice in this work.

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“…Digital transformation is believed to be able to build sustainable innovation with high flexibility and accurate information (Carlos, 2005, Evans et al, 2014, Saunila, 2014, Indarti, 2012, Yuan et al, 2016, Naala et al, 2017, Pierre & Fernandez, 2018, Hanna, 2018, Prasanna et al, 2019, Imran et al, 2019, Saunila, 2019, Chen et al, 2019. It also has the ability to generate products and multiple actions of innovation (Pierre & Fernandez, 2018, Mačiulienė & Skaržauskienė, 2020, enhance competitiveness, and to benchmark the assets and processes, market intelligence, access of global markets, and knowledge networks at relatively low cost (Singh et al, 2008, Sitharam & Hoque, 2016, OECD, 2017.…”

Section: Literature Reviewmentioning

confidence: 99%

Perceived benefits of social media networks impact on competitive behavior of Indonesia SMEs: Food and beverage sector

Nurliza¹,

Oktoriana²

2021

Economics &Amp; Sociology

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The way innovation increases SME survival performance in dynamic competitive environments remains ambiguous. The purpose of this research is to identify the perceived benefits of social media networks' impact on the competitive behavior of SMEs. It linked TOE model and CRM framework of 188 Indonesian SMEs of food and beverage sector in 2019 using SEM in two phases. The first phase was to identify the characteristics of SMEs, perceived benefits of social media, and the competitive behavior. The second phase was a quantitative analysis using SEM for the proposed framework. It is confirmed that the competitive behavior of SMEs has positive relationships with SME characteristics, market interaction media, and media to improve consumer responses, as well as digital marketing strategy and effectiveness simultaneously. The variability of the competitive behavior is mostly provided by product reviews and answers, followed by responses to rejection, unique visitors, and audience size. Meanwhile, SME characteristics, market interaction media, media to improve consumer responses, and digital marketing strategy and effectiveness have the most direct effect on the responses to rejection respectively. The implications are aligning the capabilities with the orientation of building relationships with consumers, the quality assurance strategy, enhancing customer value in the process, and merchandising strategies.

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Innovation capability, marketing capability and firm performance: A two-nation study of China and Korea

Cited by 24 publications

References 76 publications

Innovation Capabilities and Small and Medium Enterprises’ Performance: An Exploratory Study

Innovation Capabilities and Small and Medium Enterprises’ Performance: An Exploratory Study

Examining the Influence of Customer Relationship Management and Innovation Capability on the Performance of Small and Medium Scale Enterprises: Content Analysis and Partial Least Square Approach

Perceived benefits of social media networks impact on competitive behavior of Indonesia SMEs: Food and beverage sector

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