“…However, there are uncertainties as to the exact proportions of total meat market to be substituted, which are challenging for scenario forecasting. For instance, although recent research has shown that cell-and plant-based meat substitutes may be accepted or at least tried by consumers in a diversity of countries like Brazil, Germany, Italy, India, China, and the United States (Bryant et al, 2019;Mancini and Antonioli, 2019;Valente et al, 2019;Weinrich et al, 2019), some of those products do not exist so far (e.g., cell-based meat products), and more nuanced insights into the cultural and social barriers for introducing food innovation are still needed (Herrero et al, 2020), as they can challenge an exclusively technical understanding of dietary changes (Noack and Pouw, 2015). Thus, even though the need for a profound transformation of the food systems is recognized (Herrero et al, 2020), projections must be cautiously interpreted.…”