Innovation as a Fundamental Tool for Colombian Agricultural Green Businesses in VUCA Environments

Abstract

Currently, there is concern about the effects of socially and environmentally unsustainable production and all the harmful impacts worldwide. It is why Latin America is strategic in addressing these issues, considering its capacity to generate added value based on biological resources. The first section of this document addresses the characterization of the environment in which agribusinesses are immersed from the VUCA perspective, that is, volatile, uncertain, complex, and ambiguous environments. The second section reviews and groups some definitions of green businesses and proposes how innovation in this subsector can stand out and emerge in these turbulent scenarios through green innovation. The third section highlights some successful Colombian green businesses and then proceeds in the following section to reference some barriers and tools for green innovation found in the literature and how the Colombian government promotes these ventures.