Abstract:The purpose this study is to evaluate the influence of innovation on the performance of Brazilian soccer clubs, aiming to deepen the interrelationship between the themes and provide answers and possibilities for more effective decisions by managers. With data from the years 2015 to 2017, a sample of 26 clubs soccer clubs participating in Series A of the Brazilian Football Championship used. Brands registration and the representation of intangible assets serve as proxies for innovation. Club performance measure… Show more
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