Innovation and Digital Transformation of Media Economy Based on Information Security Technology

Abstract

This study aims to analyze the application of information security (IS) technology and blockchain in the media economy, and the impact of cross-border cooperation and value chain reconstruction combined with blockchain technology (BCT) on promoting innovation and digital transformation in the media economy. This study delves into the interplay between cross-border collaboration, value chain reconstruction, and BCT. It constructs a media economic digital platform by amalgamating blockchain and cross-border value chain principles, subsequently evaluating and analyzing its performance. Findings indicate that the proposed model exhibits a reduced block propagation time and enhanced security performance, boasting a 5% improvement. The platform’s latency remains stable at approximately 245 ms. Survey analysis reveals an agreement rate exceeding 57.94% across dimensions such as data mining, customer relationship management, and classification effectiveness, contributing to heightened user satisfaction. Consequently, this study offers valuable insights into user relationship security management within cross-border collaborations, shedding light on novel avenues for sustainable development and digital transformation in the realm of the media economy.