Innovation & Entrepreneurship “Regenerate” A Fashion Entrepreneur Has a Flair for Fighting Poverty

Abstract

This Work, titled 'Innovation and Entrepreneurship --Regenerate', describes the start-up of an eco-friendly clothing brand, 'Regenerate', its future direction and suggestions. Paper identifies the suitable business partners for the brand by analyzing its strengths and weaknesses and different business models. It plans future sales method with the help of comprehensive market research, helps brands "Regenerate" to find brand value and achieve brand's goal, from a small and local company to a large and international brand. The main significance of the research is firstly to analyze how an innovative company should develop with the help of actual examples, and secondly to give guidance and inspiration to entrepreneurs who are starting businesses or have intentions.