Innovating the Future: Unveiling the Initial Iteration of the Pragmatic Framework for Product Managers

Abstract

Context: This study introduces the Pragmatic Framework for Product Managers, a tool developed to enhance the understanding and application of product management activities. Objectives: The aim is to provide a comprehensive overview of Product Manager (PM) activities that positively impact efficiency, business growth, budget control, user satisfaction, and release processes. The framework is intended to aid decision-making, training, and clarifying the PM role, ultimately contributing to product success. Methods: A systematic literature review of 134 studies was conducted to develop the PFPM. This extensive research led to identifying and classifying 122 activities into 33 categories within 6 domains, forming a robust framework for product managers. Results: The PFPM, in its initial iteration, represents a minimal viable product of the framework. The research findings highlight the framework’s potential for future refinement, particularly in the context of software startups. Conclusion: The PFPM significantly affects software companies' product decision-making, PM training, and role transparency. It is a valuable resource for researchers and practitioners in Software Product Management (SPM), Requirement Engineering (RE), New Product Development (NPD), and innovation. The framework paves the way for future studies focused on the unique dynamics of PM activities in the software startup ecosystem.