Innocent Bystanders or the Forgotten Actors? The Role of Parties and Candidates in Building Electoral Campaign Momentum
Justin Fisher,
Edward Fieldhouse,
David Cutts
Abstract:Do party or candidate campaigns boost momentum? Momentum in election campaigns is significant because it indicates a greater perception of the likelihood that a party or candidate will perform well, and also because that brings with it an improvement in credibility as a viable contender. Existing explanations of changes in the perception of popularity of candidates and parties over an election campaign relate largely to the impact of media coverage and opinion polls. What is frequently absent is any discussion… Show more
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