Initial impact assessment of Covid-19 on retailing: Changing consumer behaviour and retail trade sales

Redda, Ephrem Habtemichael

doi:10.35683/jcm21033.117

Cited by 5 publications

(6 citation statements)

References 16 publications

(19 reference statements)

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“…It thus adds to the theoretical discourse on this area that can be looked into from different angles as in exploring the how CVP can be improved in the retail business through consideration of other elements other than transition in marketing strategies. The findings of the research are in agreement with other previous studies done outside Botswana (Delasay et al, 2022;Donthu & Gustafsson, 2020;Emongor & Kirsten, 2009;Eriksson & Stenius, 2020;Neboh & Mbhele, 2020;Redda, 2021) that during uncertain economic times it is important to revisit the set strategies and make changes where relevant. The research has identified practical measures that could be applied in the management of retail businesses during uncertain economic times.…”

Section: Discussionsupporting

confidence: 90%

“…Consumer behaviour is associated with the attitudinal and mental processes that takes place during consumer decision making (Schiffman & Kanuk, 2010). It reflects the need to purchase goods and services intended to satisfy customer needs and wants (Redda, 2021). During the course of the COVID-19 pandemic, there have been significant changes to consumer behavioural patterns (Sheth, 2020).…”

Section: Shifting Consumer Behaviour Patternsmentioning

confidence: 99%

“…This led to retailers scrambling for unconventional methods to best serve the consumer whose behaviour was changing so dissolutely (McKinsey & Company, 2021). Due to strict movement restrictions, cancelled social gatherings, transition to remote work, pandemic-induced panic purchasing, and preference of online purchasing to avoid overcrowded shopping places (Alshammari, 2021;Heins, 2022;McKinsey & Company, 2020;Redda, 2021;Sayyida et al, 2021) retailers had to rethink their marketing strategies (Šontaitė-Petkevičienė et al, 2021). Sheth (2020) postulates that advancement in emerging technologies, changes in demographics, and consumer adaptation to learning the blurred lines between education, work, and leisure influenced changes in consumer behaviour.…”

Section: Shifting Consumer Behaviour Patternsmentioning

confidence: 99%

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Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana

Chiguvi

Sepepe²

2023

IJRBS

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This research explores how marketing strategies have been changed to adapt to the impactful challenges of the pandemic and economic recession in Botswana's Consumer Goods (FMCG) business landscape. The research adopted an interpretivism philosophical model, an inductive research approach, mono-method wherein qualitative data was collected through semi-structured interviews with open-ended questions. The findings provided substantive evidence that there has been a transition in strategic marketing measures during the COVID-19 pandemic in the Botswana retail landscape and the transition in strategies did have an influence on the customer value proposition (CVP) output of retail businesses.

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Section: Discussionsupporting

confidence: 90%

Section: Shifting Consumer Behaviour Patternsmentioning

confidence: 99%

Section: Shifting Consumer Behaviour Patternsmentioning

confidence: 99%

See 1 more Smart Citation

Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana

Chiguvi

Sepepe²

2023

IJRBS

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“…Technologies relating to smart phones and e-commerce had already encouraged more widespread adoption of online ordering and purchasing [ 12 ] and it is likely that further improvement may support new and sustained consumer habits [ 12 ]. There is evidence that the COVID-19 pandemic has had a longer-term influence on the retail sector [ 13 ], changing consumer behaviours [ 14 ].…”

Section: Introductionmentioning

confidence: 99%

Searching for online information on the fit of children's footwear during the COVID‐19 pandemic: an analysis of Google Trends data

Price

Morrison

Haley

et al. 2023

Journal of Foot and Ankle Research

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Background Selecting footwear with appropriate fit in children is challenging due the changes with foot size and dimensions which occur throughout childhood. Access to appropriate footwear is important but recent challenges with the COVID-19 pandemic resulted in closure of retail stores for prolonged periods where parents/carers could not physically purchase footwear for their children and the footwear industry suffered disruption to their supply chain, and falls in retail sales. Simultaneously increased use of social media platforms for health information seeking throughout the pandemic have been documented. This likely would have included parents/carers seeking information online to support footwear purchases for their children. The primary aim of this work was to explore how searches for online fitting information for children changed throughout the COVID-19 pandemic lockdown periods. A secondary aim was to identify how searches were influenced by footwear style. Methods We employed Google Trends to obtain search engine traffic related to footwear fitting information for children. We collected data spanning the three years pre, during and post the main national lockdown for three eight-week windows: (1) first eight weeks of the U.K. national lockdown; (2) the first eight weeks of the calendaryear; (3) the eight weeks leading up to children going back-to-school for the new academic year in the U.K. The search terms reflected parents/carers searching for footwear fit information relating to children and were grouped by style of footwear: children, infants, babies and toddlers as well as school shoes. Results We identified increased searching for footwear fit information for children during the pandemic, which reduced following post pandemic in all except the searches which related to school shoes. We saw reductions in searching related to fit of school shoes as schools closed indefinitely and an increase in online searches with the pandemic. This was also maintained post-pandemic despite shops reopening, suggesting that some of these changes in information reflect new consumer behaviours which may continue. Conclusions Increased searches for online resources regarding footwear fit highlights the importance of ensuring high quality accessible online information on footwear fit is available to support those buying footwear for their children.

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“…The advancement of virtual social networks together with the Covid-19 pandemic has prompted retailers to re-examine the significance of "web aesthetics and the online store atmosphere" as being a vital causal influence concerning online shopping trends (Republic of South Africa. DoT 2021; Redda, 2021). "Aesthetic appeal" significantly influences online consumers' buying behaviour.…”

Section: Introductionmentioning

confidence: 99%

Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa

Moodley,

Naidoo

2023

IRMM

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The aim of the study was to determine the factors contributing to online or in-store shopping behaviour among academics from a private higher education institution in South Africa. In addition, the study examined types of products or services consumers are likely to purchase in-store and online and particular aspects relating to store atmosphere, as well as the challenges that were experienced using both modes of shopping. The study was conducted at a private higher education institution. A cross-sectional quantitative study was conducted among all the academics in the organisation. The study show that the majority of respondents belonged to generation X and Y and that they are more inclined to purchase from both in-store and online stores rather than a singular mode of shopping. However, there is an element of fear, anxiety and uncertainty that customers face when purchasing online. This is motivated by the Stimulus-Organism-Response (SOR) model. Factors that influence the overall purchasing decision for both online and in-store shopping include accessibility, convenience, delivery service, store aesthetics (atmosphere and ambience) and the availability of an assistant. Recommendations for retail marketing managers include the fact that they should consider a hybrid model of both in-store and online shopping. Moreover, invest in enhancing the store image of both physical stores as well as virtual online stores as the subtle atmospheric cues trigger impulse purchasing.

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Initial impact assessment of Covid-19 on retailing: Changing consumer behaviour and retail trade sales

Cited by 5 publications

References 16 publications

Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana

Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana

Searching for online information on the fit of children's footwear during the COVID‐19 pandemic: an analysis of Google Trends data

Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa

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