Biomechanical forces generated by blood ow play an important role in the pathogenesis of vascular disease. For example, regions exposed to non-uniform shear stresses develop early atherosclerotic lesions while areas exposed to uniform shear stresses are protected. A variety of in vitro ow apparatuses have been created to apply well-characterized ow patterns to endothelial cells in an effort to dissect the cellular and molecular pathways involved in these distinct processes. Recent advances in biotechnology have permitted large-scale transcriptional pro ling techniques to replace candidate gene screens and have allowed the genome-wide examination of biomechanical force-induced endothelial gene expression pro les. This review provides an overview of biomechanical force-induced modulation of endothelial phenotype. It examines the effect of sustained laminar shear stress (LSS), a type of uniform shear stress, on in vitro endothelial gene expression by synthesizing data from the early candidate gene and differential display polymerase chain reaction (PCR) approaches to the numerous, recent, high throughput functional genomic analyses. These studies demonstrate that prolonged LSS regulates the expression of only a small percentage ( 1¡5%) of endothelial genes, and this transcriptional pro le produces an endothelial phenotype that is quiescent, being protected from apoptosis, in ammation and oxidative stress. These observations provide a possible molecular mechanism for the strong correlation between patterns of blood ow and the occurrence of vascular pathologies, such as atherosclerosis, in vivo.