Inheriting the earth

Abstract

Purpose -The purpose of this paper is to encourage other libraries to establish links in Google Earth and Google Maps linking back to their original content. Design/methodology/approach -In the quest of the library at Quinnipiac University, USA, to develop a working Keyhole Markup Language (KML) template, they used tutorials from Google, forums for KML developers, and the Google Earth Community. Findings -This project demonstrated that well-designed KML files can have a verifiable impact on the usage of original content, serving as an advertising medium and an additional access point to their content. Practical implications -Librarians can use these techniques to provide access to their material using a service that has proven extremely popular with users. Originality/value -The paper provides information on free tools for libraries to enhance the discovery and access to their collections.