Inherited cultural capital and growth aspirations in Tanzanian business at the bottom of the pyramid

Lutz, Clémens; Noseleit, Florian; Tundui, Hawa Petro

doi:10.1080/26437015.2021.1906185

Cited by 2 publications

(1 citation statement)

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“…Local microentrepreneurs serve as agents that move goods and services in their communities, and this occurs in the informal economy throughout sub-Saharan Africa (Woodward et al, 2014). These activities have recently attracted attention in the literature (Lutz et al, 2021; Slade-Shantz et al, 2018; Webb et al, 2020; Yessoufou et al, 2018). For example, Seelos and Mair (2007) draw attention to the fact that existing capabilities of local BOP businesses can be leveraged to build new markets that cater to the poor and are profitable at the same time (Dolan & Scott, 2009).…”

Section: Bop Entrepreneurs and Business Modelsmentioning

confidence: 99%

Co-opting Business Models at the Base of the Pyramid (BOP): Microentrepreneurs and Multinational Enterprises in Ghana

Decker

Dankwah

2022

Business & Society

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In African countries such as Ghana, microentrepreneurs make formal economy goods and services available to base of the pyramid (BOP) consumers. Multinational enterprises (MNEs) co-opt BOP business models when they enter the BOP market. We conducted a case study of six MNEs and 36 microentrepreneurs in three key sectors. In two sectors (fast-moving consumer goods and telecommunications), reverse bridging enables MNEs to capture value from BOP business models, which has a negative impact on both the financial and social capital of microentrepreneurs. In the third sector (finance), microentrepreneurs are buffered from the negative effects of co-optation through a process of integrating, which enhances their social capital but reduces their financial capital. Our research contributes to the BOP literature, first by demonstrating that financial and social capital are intertwined at the BOP level, and second by analyzing how the negative effects of co-optation can be cushioned by enhancing microentrepreneurs’ social capital.

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Section: Bop Entrepreneurs and Business Modelsmentioning

confidence: 99%

Co-opting Business Models at the Base of the Pyramid (BOP): Microentrepreneurs and Multinational Enterprises in Ghana

Decker

Dankwah

2022

Business & Society

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Systematic Literature Review on the Relationship Between Entrepreneurship and Cultural Capital in the Role of Transnationality, Education, and Gender

Sreejith

2023

Handbook of Research on Learning in Language Classrooms Through ICT-Based Digital Technology

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Along with the upcoming opportunities it presents in the market, entrepreneurship is a topic that receives a great deal of attention in academic study. The nature of running a business has been shifting for some time now, which has resulted in many changes to the dynamics of entrepreneurship in more recent times. The revolution that has taken place in the cultural and social components of society has also contributed to the occurrence of this transition. The approach that Bourdieu takes to entrepreneurship deals with the cultural components of the subject matter and delivers a great lot of insightful new information. For the purpose of this study, a comprehensive review was carried out in order to determine the primary topics that correspond to the connection between the two. Transnational entrepreneurship, the role of gender, and the impact of education and skills on the concept of entrepreneurship are the three subjects that have been identified for the study.

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Inherited cultural capital and growth aspirations in Tanzanian business at the bottom of the pyramid

Cited by 2 publications

References 52 publications

Co-opting Business Models at the Base of the Pyramid (BOP): Microentrepreneurs and Multinational Enterprises in Ghana

Co-opting Business Models at the Base of the Pyramid (BOP): Microentrepreneurs and Multinational Enterprises in Ghana

Systematic Literature Review on the Relationship Between Entrepreneurship and Cultural Capital in the Role of Transnationality, Education, and Gender

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