2020
DOI: 10.1177/1470785320931669
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Informed consent for paradata use in web surveys

Abstract: Paradata are a valuable source of information to better understand the response process and to determine how the data collection processes can be improved. Currently, a debate is ongoing in academia and in the professional associations of market, opinion, and social research concerning the need to inform respondents about the collection and use of their web paradata. Unfortunately, research is lacking on the design of informed consent for web paradata use and its possible consequences for respondents’ willingn… Show more

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Cited by 8 publications
(6 citation statements)
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“…Previous studies illustrate how consumer co-researchers can contribute to quantitative studies, by reducing the complexity of informed consent and information sheets to ensure the communicating material is understood and participants are clear about how their personal information will be used (Kunz et al, 2020; Machin et al, 2022). They may also guide survey question wording and development, recruit participants, and assist with data interpretation and sensemaking.…”
Section: Cpr Checklist For Market Research–integrative Literature Rev...mentioning
confidence: 99%
“…Previous studies illustrate how consumer co-researchers can contribute to quantitative studies, by reducing the complexity of informed consent and information sheets to ensure the communicating material is understood and participants are clear about how their personal information will be used (Kunz et al, 2020; Machin et al, 2022). They may also guide survey question wording and development, recruit participants, and assist with data interpretation and sensemaking.…”
Section: Cpr Checklist For Market Research–integrative Literature Rev...mentioning
confidence: 99%
“…Researchers should prepare a consent request in understandable language that clearly asks respondents for their digital permission upfront (e.g., using animated videos when soliciting informed consent; McInroy, 2017). In this light, researchers should brief respondents upfront about a) the content of the research, b) the identity and contact options of the researchers, c) the extent of confidentiality and anonymity of the responses, d) the average length of time to complete the study, and e) the risks involved in participating, such as being asked to disclose uncomfortable or potentially embarrassing information (Kunz et al, 2020; Sue & Ritter, 2012). Given that people are increasingly accustomed to using computer software, online accounts (e.g., Facebook, Gmail), and some forms of online payment without signatures, it has become customary for consent to be given via a button that indicates “I consent” after reading the introductory information (Rowbotham et al, 2013).…”
Section: Being More Ambitious About Data Quality In Online Op/ob Surv...mentioning
confidence: 99%
“…Logically, the reminder strategy requires identifying each sample unit, as the notification should only be received by those who have not participated. Analysis of the paradata (Kunz et al, 2020) plays a crucial role in the use of this strategy. It indicates which questionnaires have reached their destination, which have been opened, etc., and provides information on the optimal time to send reminders.…”
Section: Increased Number Of Contactsmentioning
confidence: 99%