2021
DOI: 10.18637/jss.v100.i17
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Informed Bayesian Inference for the A/B Test

Abstract: Booming in business and a staple analysis in medical trials, the A/B test assesses the effect of an intervention or treatment by comparing its success rate with that of a control condition. Across many practical applications, it is desirable that (1) evidence can be obtained in favor of the null hypothesis that the treatment is ineffective; (2) evidence can be monitored as the data accumulate; (3) expert prior knowledge can be taken into account. Most existing approaches do not fulfill these desiderata. Here w… Show more

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Cited by 12 publications
(20 citation statements)
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References 33 publications
(41 reference statements)
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“…A Bayesian reanalysis with a one-sided default alternative hypothesis (i.e., a folded standard normal prior on the log odds ratio) yields a Bayes factor of 4.14 in favor of scriptH+over scriptH0; with equal prior model probability this leaves 19.5% for scriptH0. For details see Gronau et al (in press).…”
mentioning
confidence: 99%
“…A Bayesian reanalysis with a one-sided default alternative hypothesis (i.e., a folded standard normal prior on the log odds ratio) yields a Bayes factor of 4.14 in favor of scriptH+over scriptH0; with equal prior model probability this leaves 19.5% for scriptH0. For details see Gronau et al (in press).…”
mentioning
confidence: 99%
“…The test proposed by Kass and Vaidyanathan 14 and implemented by Gronau et al 15 does not assign a prior directly to , but applies a logit transformation and assigns priors to the transformed parameters ( , ). Specifically, we write: where is a grand mean and is the difference in log odds (ie, the log odds ratio): …”
Section: Two Ways Of Testing the Equality Of Two Proportionsmentioning
confidence: 99%
“…Such an inverse relation is undesirable in almost all empirical applications, and so values are therefore to be avoided. Gronau et al 15 developed software to compute the Bayes factor using this prior specification, first proposed by Kass and Vaidyanathan, 14 suggesting as a default value.…”
Section: Two Ways Of Testing the Equality Of Two Proportionsmentioning
confidence: 99%
See 1 more Smart Citation
“…Two papers in this special issue tackle the problem of hypothesis testing. Gronau, Raj K. N., and Wagenmakers (2021) show how to perform Bayesian inference for A/B tests using R package abtest, which allows for the incorporation of expert knowledge in the priors. Mulder et al (2021) describe a general framework for testing hypotheses using Bayes factors for many different types of models.…”
Section: Hypothesis Testingmentioning
confidence: 99%