Medical libraries continue to face the challenge of demonstrating relevance and value in hard economic times. Job titles such as "embedded librarians," "clinical medical librarian," and "informationist" have become more common as medical libraries strive to meet patrons at the point of need within a natural workflow. This article provides an overview of such positions, including necessary skills and expertise, added value, administrative challenges, and a discussion of evaluation.
KEYWORDS embedded librarian, clinical librarian, informationist, liaison, medical libraryLibrarians are constantly looking for new ways to reach users and connect them with the information they need. Libraries are in the middle of a revolutionary change as information formerly housed in physical locations is now available online. Users no longer have to walk through the library doors to access information; as a result, the number of people entering the library building is dwindling. Librarians within the library no longer see all of their patrons as they seek information, creating a disconnect between librarians and the users they serve. Embedded and clinical librarianship models were devised as one way to reconnect users and librarians outside the traditional library environment. These models encompass a variety of new job titles, including embedded librarians, clinical medical librarians (CML), and informationists; all are working to integrate themselves within specific user groups, departments, teams, workflows, or organizations. This article focuses on the current prevalence of embedded and clinical librarians in academic medical and hospital libraries, the skills and expertise needed to be successful, the Address correspondence to Kimberly Brady, Cleveland Clinic Alumni Library,