1955
DOI: 10.1177/107769905503200201
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Information Theory and Mass Communication

Abstract: University of Illinois discusses the nature of information theory and some of its possible applications to research on mass com-munications. There is an appendix on formulas, how to compute them, and suggested readings.

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Cited by 44 publications
(24 citation statements)
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“…Whereas the linear model focuses on the acts of delivering and receiving messages (Lasswell, 1948), the interactive (Schramm, 1955), transactional and ecological models (Altheide, 1994) The interdependence suggests that a change in any portion of the process is likely to influence another portion'. These distinguishing features of the 'ecology of communication' (Altheide, 1994, p. 667).…”
Section: Discussionmentioning
confidence: 99%
“…Whereas the linear model focuses on the acts of delivering and receiving messages (Lasswell, 1948), the interactive (Schramm, 1955), transactional and ecological models (Altheide, 1994) The interdependence suggests that a change in any portion of the process is likely to influence another portion'. These distinguishing features of the 'ecology of communication' (Altheide, 1994, p. 667).…”
Section: Discussionmentioning
confidence: 99%
“…An interesting development is the endeavor to use information theory in explaining communications behavior. The applicability of information theory to mass communications was explored by Schramm (77). Cherry (16) and Miller (58) wrote works widely used by mass media theorists in an attempt to build theory.…”
Section: Discussionmentioning
confidence: 99%
“…For example, social and communication scientists, such as Hiltz and Turoff (1978), Schramm (1955) or Bailey (1990) have applied entropy theory and its attendant methodologies to specific social scientific problems, such as small group structuring, system theory, media landscape organization, diversity of media production, and so on. Economists, environmental scientists, or human geographers have also used entropy to characterize the social structure and diversity of industries, occupations, species, or populations (Bailey, 1990;.…”
Section: Entropy: a Higher Level Structural Indicatormentioning
confidence: 99%